TikTok’s “Non-Aesthetic” Trend Celebrates The Authenticity of “Imperfect” Homes

published Jan 16, 2023
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Coat and red backpack hanging on a wooden hook in a hallway with a window and a closed door.

While social media can be a great source of inspiration for home decor, it can set pretty unrealistically high standards. Painstakingly curated homes can be great, but for most people — and even the content creators themselves — that’s not usually their reality. That’s why TikTok’s “non-aesthetic home” trend feels like such a breath of fresh air, paying homage to all the imperfections that make our spaces uniquely us.

At the time of writing, the TikTok hashtag #nonaesthetichome has racked up over 8 million views and counting. Many of the videos seek to normalize sharing snippets of a house that may not be Architectural Digest-ready but looks lived-in and authentic. Think mismatched furniture, renter-friendly white or beige walls, and not-so-trendy elements like drab tiling or carpeting — you get the idea. The point is, you don’t have to spend hundreds or even thousands of dollars to put together a space that works for you and your loved ones.

“Reminder: it’s ok to have a non-aesthetic, visibility lived-in home,” TIkToker @wild.young.three said in a recent video. Instead, she pointed out the day-to-day amenities of her home, from the small kitchen that gave the whole family home-cooked meals to the cozy living room that’s the site of many family bonding moments “because the people in the house make it a home.”

Cleaning, organization, and “home reset” videos have been popular on TikTok for years, and “non-aesthetic homes” are no exception. Many of these videos center on content creators’ weekly tidying and cleaning routines, which are satisfying to watch and honestly even more relatable in a lived-in house. Many of these creators also have young children and make a point of sharing how they keep things organized in a child-friendly space.

The “non-aesthetic home” trend is reminiscent of another TikTok trend: “cluttercore,” which swaps out Marie Kondo-style minimalism for realistically messy rooms, whether the content creator had an unmade bed, an overstuffed bookshelf, and well, any sort of day-to-day clutter. While social media can certainly present a skewed version of reality, these viral trends are all about celebrating the everyday spaces we make our own — perfection isn’t required.

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