You can recognize a ban.do product from a mile away—whether it's an exercise mat emblazoned with words of motivation in a retro font or a cooler bag that looks like a giant watermelon slice. In other words, it's all stuff that you didn't know you needed in your life. What started with a few hair accessories in 2008 is now a multimillion-dollar lifestyle empire, and it's all the work of founder Jen Gotch.
Today, Jen leads ban.do as the chief creative officer. Since she's surrounded by everything cute and cool all day, we were very curious to know what her must-haves were. The answer was a surprisingly low-key item: A Tuft & Needle mattress (cloaked by glorious bedding in her room above, designed by close friend Orlando Soria of Hommemaker). The explanation, however, is a bit more colorful.
"I am so obsessed with this mattress that I actually had to Google the thing where people become in love and want to marry inanimate objects," she says. "It's object sexuality and honestly, I'm one great night sleep away from proposing. It changed my life and the quality of my sleep. And sleep is insanely important to me. Also, it feels like you are floating but also totally supported. Yeah, so that's definitely something I can't live without."
The mattress replaced her old Serta, which she says she "probably kept five years too long." (Yeah, many of us are guilty of that one, too.) Jen decided to go with Tuft & Needle following the advice of ban.do's Creative Director of Art & Design Ali Labelle, who had bought hers after holding an Instagram survey of her followers for mattress recommendations.
Though she's serious about her mattress, Jen's other must-have reflects a more whimsical point of view—and just happens to be kept right by her beloved bed. The object in question is a massive rose quartz specimen.
"I bought this giant 6-pound piece of rose quartz several years ago at a gem show and I keep it on my bedside table. I'm no crystal expert but I'm pretty sure that it is going to simultaneously bring me love, romance and really nice dreams," she says.
The rose quartz isn't just used as a decorative element that may also have a secret life as a magnet for all things good, however. "It works as a great stand for my iPhone when I want to watch The Marvelous Mrs. Maisel in bed," Jen says. Maybe it's time to look at the crystal trend in a whole new light.