The Brooklyn Loft of Aelfie’s Founder Is as Audacious and Badass as You’d Think

published Sep 13, 2018

The Brooklyn Loft of Aelfie’s Founder Is as Audacious and Badass as You’d Think

published Sep 13, 2018
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Square feet
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Name: Aelfie Oudghiri, her husband, their daughter, and Shah the cat
Location: Brooklyn, NY
Size: 1,800 square feet
Years lived in: 1 year, owned

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Fans of textile, furniture, and accessories company Aelfie are familiar with the brand’s stylish offerings—quirky graphics, loud colors, patterns that complement (and sometimes even clash, in a good way). Aelfie the person (and the home goods company’s founder) is similarly bold and awesome; she’s called a few different countries home and has a background in both fashion and music. The home she and her husband purchased a year ago is this bright and airy Brooklyn apartment, where both Aelfie’s personality (the person) and Aelfie’s style (the company) are on the display.

Pops of neon, a checkered rug in the bedroom, and an “intestine-shaped” sofa all live in harmony here. She displays one of her daughter’s first drawings in her office, citing it as developmentally significant. She also keeps a vocoder in her bedroom—a peek into a her life as a musician.

Apartment Therapy Survey:

Our Style: Optimistic and eclectic, maybe a bit eccentric.

Inspiration: I’m inspired by the usual suspects like contemporary art and design, fashion, Pinterest, and travel. Some of the less usual suspects are memes, dog shows, targeted internet ads, and anime. I also love food packaging and display. I’ve been thinking a lot about supermarkets lately, and merchandising more generally.

Favorite Element: The vintage intestines-shaped sofa by Preview (a now defunct brand) that I purchased from Again & Again in Dallas, Texas.

Biggest Challenge: Window treatments. I was really excited to design custom textiles for our space, but that dream was quickly squashed when I discovered the cost of creating drapery. Not cheap, my friends!

There are over a dozen windows in the apartment. I bit the bullet and installed tasteful but bland roller shades in the two bedrooms and left the rest bare (aside from installing child guards).

What Friends Say: “When are you out of town so I can stay here and cat sit?”

Biggest Embarrassment: I custom designed a shag carpet for our living room and it didn’t work at all. Thankfully, it is perfect in the bedroom.

Proudest DIY: My kid.

Biggest Indulgence: Unfortunately, the bland shades mentioned above.

Best Advice: My best and only interior design advice is to shop small or vintage and support companies that aren’t run by monsters.

Dream Sources: Anything designed by India Madhavi or Olivier Mourgue, Pieces by Aesthetic Pursuit, mirrors by Bower Studios, vintage by 1st Dibs, and lighting by Rosie Li.


Suzanne Magenta Runner — Aelfie
Vintage Bone Inlay Dresser
Eyebrow Mirror — LRNCE
Tropic Chic — Wallpapers 4 Beginners

Pillows — Aelfie
Vintage Sofa — Again and Again
Neo Geo Stool — Jonathan Adler (No longer available)
White Post Modern Accent Chair — Yardsale
Coffee Table — TJ O’Keefe
Welle 1 Loveseat — Verner Panton
Palm Tree Lamp — CB2
Artworks — Otto Milo
Mirah Side Table — Aelfie
Mirah Tray — Aelfie
Bamako Tray — Aelfie
Art Deco Nude Women Lamp —
Vintage Carpet — Aelfie

Vintage Hand Chairs —
Salt Chairs — Design Within Reach (bought used on Craigslist)
Dining Table — Bonaldo
Artwork — B. Thom Stevenson
Artwork — Lounah Starr

Tea Towel — Dea Dia

Bed — Room & Board Architecture bed in Yellow
Side Table — Like Minded Objects
Rug — Custom Aelfie Shag
Shades — The Shade Store
Bedding by Aelfie
Miami Wallpaper — Cole & Son
Toilet paper — Seletti Table
Yellow Chair — Bend Goods

Zahra Rug — Aelfie
Bed — PB Kids
Bedding — Aelfie
Eye Pouf — Aelfie
Painting — Jon Burgerman
Artwork — John Lisle
Play Table and Chairs — Oeuf

Vintage Desk — Porter James
Plants — Horti
Chair — Fort Makers
Art — Gabrielle Bell
Art — Gerald Garston
Art — My Daughter
Side Table — Like Minded Objects
Heat Wave in Rajasthan Rug by Aelfie
Picture frames — Aelfie

Thanks, Aelfie!

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