The Brooklyn Loft of Aelfie's Founder Is as Audacious and Badass as You'd Think

The Brooklyn Loft of Aelfie's Founder Is as Audacious and Badass as You'd Think

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Melanie Rieders
Sep 13, 2018

Name: Aelfie Oudghiri, her husband, their daughter, and Shah the cat
Location: Brooklyn, NY
Size: 1,800 square feet
Years lived in: 1 year, owned

Fans of textile, furniture, and accessories company Aelfie are familiar with the brand's stylish offerings—quirky graphics, loud colors, patterns that complement (and sometimes even clash, in a good way). Aelfie the person (and the home goods company's founder) is similarly bold and awesome; she's called a few different countries home and has a background in both fashion and music. The home she and her husband purchased a year ago is this bright and airy Brooklyn apartment, where both Aelfie's personality (the person) and Aelfie's style (the company) are on the display.

Pops of neon, a checkered rug in the bedroom, and an "intestine-shaped" sofa all live in harmony here. She displays one of her daughter's first drawings in her office, citing it as developmentally significant. She also keeps a vocoder in her bedroom—a peek into a her life as a musician.

Apartment Therapy Survey:

Our Style: Optimistic and eclectic, maybe a bit eccentric.

Inspiration: I'm inspired by the usual suspects like contemporary art and design, fashion, Pinterest, and travel. Some of the less usual suspects are memes, dog shows, targeted internet ads, and anime. I also love food packaging and display. I've been thinking a lot about supermarkets lately, and merchandising more generally.

Favorite Element: The vintage intestines-shaped sofa by Preview (a now defunct brand) that I purchased from Again & Again in Dallas, Texas.

Biggest Challenge: Window treatments. I was really excited to design custom textiles for our space, but that dream was quickly squashed when I discovered the cost of creating drapery. Not cheap, my friends!

There are over a dozen windows in the apartment. I bit the bullet and installed tasteful but bland roller shades in the two bedrooms and left the rest bare (aside from installing child guards).

What Friends Say: "When are you out of town so I can stay here and cat sit?"

Biggest Embarrassment: I custom designed a shag carpet for our living room and it didn't work at all. Thankfully, it is perfect in the bedroom.

Proudest DIY: My kid.

Biggest Indulgence: Unfortunately, the bland shades mentioned above.

Best Advice: My best and only interior design advice is to shop small or vintage and support companies that aren't run by monsters.

Dream Sources: Anything designed by India Madhavi or Olivier Mourgue, Pieces by Aesthetic Pursuit, mirrors by Bower Studios, vintage by 1st Dibs, and lighting by Rosie Li.

Resources:

ENTRY
Suzanne Magenta Runner — Aelfie
Vintage Bone Inlay Dresser
Eyebrow Mirror — LRNCE
Tropic Chic — Wallpapers 4 Beginners

LIVING ROOM
Pillows — Aelfie
Vintage Sofa — Again and Again
Neo Geo Stool — Jonathan Adler (No longer available)
White Post Modern Accent Chair — Yardsale
Coffee Table — TJ O'Keefe
Welle 1 Loveseat — Verner Panton
Palm Tree Lamp — CB2
Artworks — Otto Milo
Mirah Side Table — Aelfie
Mirah Tray — Aelfie
Bamako Tray — Aelfie
Art Deco Nude Women Lamp — EBTH.com
Vintage Carpet — Aelfie

DINING ROOM
Vintage Hand Chairs — EBTH.com
Salt Chairs — Design Within Reach (bought used on Craigslist)
Dining Table — Bonaldo
Artwork — B. Thom Stevenson
Artwork — Lounah Starr

KITCHEN
Tea Towel — Dea Dia

MASTER BEDROOM
Bed — Room & Board Architecture bed in Yellow
Side Table — Like Minded Objects
Rug — Custom Aelfie Shag
Shades — The Shade Store
Bedding by Aelfie
Miami Wallpaper — Cole & Son
Toilet paper — Seletti Table
Yellow Chair — Bend Goods

KID BEDROOM
Zahra Rug — Aelfie
Bed — PB Kids
Bedding — Aelfie
Eye Pouf — Aelfie
Painting — Jon Burgerman
Artwork — John Lisle
Play Table and Chairs — Oeuf

KID BEDROOM
Vintage Desk — Porter James
Plants — Horti
Chair — Fort Makers
Art — Gabrielle Bell
Art — Gerald Garston
Art — My Daughter
Side Table — Like Minded Objects
Heat Wave in Rajasthan Rug by Aelfie
Picture frames — Aelfie

Thanks, Aelfie!


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