4 Amazon Private Labels You Need to Know About (Plus Top-Rated Picks)

4 Amazon Private Labels You Need to Know About (Plus Top-Rated Picks)

Brigitt Earley
Jun 29, 2018
(Image credit: Amazon)

You live and die by Amazon. You've been a Prime member for years, you know all about that secret $2 section, you head to Amazon Handmade whenever you need a unique gift, and you even give preference to hotels with rooms equipped with Alexa. But did you know Amazon has a whole host of private labels?

Amazon launched its first private label in 2009; five years later they slowly launched 11 more; today Amazon has approximately 76 private labels. The majority of these brands cover clothing, shoes, and jewelry, while others fall under the umbrella of grocery or household goods (think cleaning supplies, vitamins, and snacks), and a select few cover home decor and kitchen.

What's special about these private labels is that they offer surprisingly chic options at very competitive prices. Take the tufted leather ottoman from Stone & Beam, a furniture line geared towards families, for example: It's just $350, and buyers get free shipping, 30-day free returns, and a one-year warranty with their Prime membership. And with options abound, that perfect addition to your living room may just show up on your doorstep with your latest supply of toilet paper a mere two days later.

Here's everything you need to know about these Amazon private labels, plus three of the bestselling items from each one:


This line combines mid-century and industrial modern design. Its furniture and accessories are geared towards millennials and urban spaces—there's an entire collection devoted to small space living. Pieces feature sleek lines, geometric shapes, and mixed materials. Find furniture, rugs, lighting, decor, bedding, and more.

Rivet Glass Ball and Angled Metal Table Lamp, $60

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This table lamp has a sleek brass base and a moon-shaped orb with milky white glass that renders a traditional lampshade unnecessary, lending a modern look to the piece. It's perfect for an end table or even a nightstand.

Rivet Eva Tufted Mid-Century Velvet Down-Filled Loveseat, $764

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Like a couch you'd find in an elegant hotel lobby, this piece of furniture features luxurious velvet upholstery and chrome legs. A removable and reversible cushion prolongs the life of this piece of furniture.

Rivet Modern Glass Candle Holder, $50

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You could go for traditional candlesticks or you could go for these breathtaking geometric option. Place a pillar candle inside, or use it as a place to display a DIY terrarium or holiday baubles.

Stone & Beam

With durable and classic choices, this furniture line is geared towards families. Price points skew a little higher, because the pieces are built to sustain everyday wear and tear. Find couches and ottomans, dining tables, lighting, bedding, wall art, rugs, and more.

Stone & Beam Janelle Button Tufted Leather Ottoman, $349

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Similar pieces would run you thousands of dollars, but this leather ottoman, complete with nailhead trim, dark wooden legs, and casters, is a fraction of the price. It comes in seven different shades to suit your decor.

Stone & Beam Mesh Four-Light Pendant Chandelier, $139

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Various mesh pendants of different shapes, sizes, and heights offer a distinctly industrial vibe. This eye-catching piece looks right at home over a kitchen island or a reclaimed dining table.

Stone & Beam Modern Ceramic Flower Vase, $30

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Consider this gorgeous ceramic vase if you're looking for a gift that looks special, but won't break the bank. It comes in two sizes—tall and wide—that look great paired together.


Amazon's luxury linen brand carries everything you could possibly want to outfit your bed and bath with comfortable sheets, blankets, pillows, towels, bath mats, and more.

Pinzon Pinch-Pleat Duvet Cover Set, $51

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If you live for nights spent snuggled up under those fluffy hotel comforters, this duvet cover is for you. The 300 thread-count sateen weave means this duvet cover is soft, crisp, and breathable. The set also includes two shams.

Pinzon Egyptian Cotton Bath Towel Set, $39 for four

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Add this set of super-soft and plush towels to your bathroom shelf for a spa-like experience every time you shower. The towels are made with heavyweight Egyptian cotton for maximum softness, absorbency, and durability.

Pinzon Signature 190-Gram Cotton Heavyweight Velvet Flannel Sheet Set, $70

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When was the last time you got a good night's sleep? You won't have to ask yourself that question with these soft flannel sheets on your bed. Made of double-napped 190-gram flannel, this bedding set is the real deal. Each set includes a fitted sheet, a flat sheet, and two pillowcases.


One of Amazon's most popular private labels, AmazonBasics covers a wide range of categories, including kitchen accessories, bed and bath products, tech, pet supplies, and more.

AmazonBasics Room-Darkening Blackout Curtain Set with Grommets, $33

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When it comes to home decor, window treatments are one of the most surprisingly expensive items—especially if you're looking for heavy-duty blackout shades. This pair, which comes in six sizes and nine colors, has everything you're looking for—including a manageable price tag.

AmazonBasics Weatherproof Outdoor Patio String Lights, $50

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When you have an entire house to furnish, it's easy to forget that your outdoor space requires some TLC, too. These 48-foot cafe-style string lights add that certain je ne sais quoi to any patio, porch, or balcony.

AmazonBasics 16-Piece Dinnerware Set, Service for Four

(Image credit: Amazon)

Plain white dinnerware looks clean and crisp on the table, plus it gives you the freedom to decorate the rest of your space as bold and colorful as you'd like. This set is durable enough for everyday use, but looks sleek enough for special occasions like dinner parties or even your Thanksgiving gathering.

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