One Analyst Thinks Amazon’s Next Acquisition Is Target
Loup Ventures analyst Gene Munster thinks that Amazon has the Minneapolis retailer in its sights. He’s quoted by Business Insider:
Amazon believes the future of retail is a mix of mostly online and some offline. Target is the ideal offline partner for Amazon for two reasons, shared demographic and manageable but comprehensive store count.
That demographic he’s talking about? Moms.
“Target’s focus on moms is central to Amazon’s approach to win wallet share,” he wrote. “Amazon has, over the years, aggressively pursued moms through promotions around Prime along with loading Prime Video with kid-friendly content.”
While we would normally say that it seems unlikely that Target would sell itself to Amazon, 2017 had its share of over the top acquisitions that could pave the way. The Whole Foods deal—among others like Fox and Disney—proves you should never say never.