Plum. Eggplant. Aubergine. Whatever you want to call this deep, rich maroon-y purple, it's definitely having a moment — and we can't get enough of it.
After writing this sentence I spent a whole lot of time thinking about whether plum and eggplant are the same color, and I came to the conclusion that they are not. Plum has a bit more of a reddish tone to it, whereas eggplant is a little darker and purpler. (Add a little more red to plum and you get Marsala, or maybe even maroon, which I am partial to because it's the color of my alma mater.) Eggplant and aubergine, I think we can agree, are the same color, because aubergine is just the French word for eggplant (and, apparently, one that Brits use as well, because they are always more elegant than us).
So where does that leave us (and this post)? They're close enough, I think, for me to group them together, and besides, I don't have enough inspiration for two separate posts. So here we are. Do you agree with my eggplant/plum breakdown? Which is your favorite?
This room, from Bright Bazaar via Emerald Green Interiors, is definitely plum. I love the bold choice of pairing this color with bright purple and red. It's like an animated Disney Princess movie come to life, isn't it?
The velvet couch in this rich, enveloping library from InStyle (via Ananas à Miami) is definitely getting into aubergine territory. Dark colors, I think, look particularly nice in velvet, which gives them an almost otherworldly glow.
In this interior from Domino, we have aubergine (or is that plum?) paired with... light aubergine? I'm definitely loving the tone-on-tone look.
A luxuriously padded window seat in aubergine velvet adds a little bit of louche glam to this interior from Architectural Digest.
This interior from Desire to Inspire gets my vote for 'definitely aubergine'. This rich, purply color, paired with black, makes for a dramatic space that still retains a bit of warmth. If you'd like to embrace the current trend of dark, moody colors, you can't go wrong with aubergine.