This Company Will Pay You to Upgrade Your Sheets

published Aug 7, 2022
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It’s a common myth that the higher the thread count, the better quality the sheets are.

“it is true the higher the thread count the softer and silkier the fabric feels,” Ben Adair of told Apartment Therapy in 2018. “[but] here is a limit to how many threads can be reasonably woven into the 10 sq/cm2 area, which calculates the Australian thread count number. Brands have started to cheat this number by twisting four yarns together to create the thickness of one yarn and by doing this they can inflate the number of threads used. We have seen thread counts as high as 1,200 or even 2,000. We do not approve of this falsehood. And, if the fabric is not woven by high quality weavers, then this fabric does not stand up.”

To help bust the thread count myth, bedding brand Boll & Branch has launched a limited time program to “pay” you to ditch your old, worn-out “high thread count” sheets, replacing them with sheets that will give you a luxurious five-star hotel level of slumber.

Starting now and running through Aug. 18, all you have to do is show Boll & Branch proof that you’ve responsibly recycled or donated the high-thread-count sheets you thought you loved, and you’ll receive a 20 percent off discount to get all-new sheets from Boll & Branch. The sheets are free from toxins, woven by artisans, and made with a transparent supply chain—so you can sleep better at night. Simply email an image or a receipt proving you’ve recycled or upcycled old bed sheets to Boll & Branch at and they’ll send you a limited offer for 20 percent off any set of sheets on site.

The Signature Hemmed Sheet Set ($228 – $338) is a customer favorite and includes at least one flat sheet, one fitted sheet, and one pillow case, and is available in seven sizes and 12 stylish colors to suit any style or aesthetic. With over 10,400 reviews, with the majority five-stars.

“These sheets make me feel like I’m on vacation I love them they’re soft they’re comfortable and I’m blessed to have them. If you’re looking for the best sheets that are on the market you gotta try them these are it.” one person wrote.

Another said: “Great sheets, comfortable, easy to care for, wonderful fit and incredibly soft.”

A third reviewed: “The best sheets ever! They really do become softer the more they are washed. I will never buy a different kind of sheet. They wash and dry nicely.”