This SF Rental Features a Blush-Toned Bedroom and Rainbow-Hued Bathroom
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Tell us a little (or a lot) about your home and the people who live there: I’m the founder and CEO of Batch. We began in 2017 as an experiential retail concept that brought a new assortment of brands into a 100+ year old firehouse every 8-10 weeks. Of course, being the creative force and strategic mind of the brand, I am especially considered in how to decorate my own space. I treat everything sort of like a merchandiser would plan our a store. I love to build collections of items and tell cohesive stories where possible. I’m also practical, because I’m a Midwesterner by background, and I’ve always lived on a more DIY budget. I think this has been informative in business and in my own design sensibilities.
I’m naturally drawn to more restrained neutral tones, which I’ve tried to bring into the main living areas. I see myself as a “curator of cool” and naturally, I am always on the hunt for the coolest items by undiscovered or on-the-rise makers.
Describe your home’s style in 5 words or less: A modern, clean canvas.
What is your favorite room and why? The bedroom was my attempt to live out my girlhood pink palace dreams. I think the watercolor mural really helped achieve that. I also wanted preppy monogrammed bed linens for years and I finally brought that to fruition. I love how the pink feels modern without being a bubblegum castle. When I slip into the bedroom, I can just breathe and re-center.
What’s the last thing you bought (or found!) for your home? I just moved and unfortunately the only thing that was misplaced in the process was my hairdryer. I was super pumped to have an excuse to buy the Dyson Supersonic!
Any advice for creating a home you love? Don’t be afraid to make different rooms go in different directions. My very blush-toned bedroom leads into a rainbow-hued bathroom. The main living areas are much more restrained. In totality, it’s a space that works for me and fuses many of my loves together in one fabulous space.
This submission’s responses and photos were edited for length/size and clarity.
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