The Ridiculously Soft Bath Towel I’m Gifting Everyone This Year

published Sep 10, 2021
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Credit: Lana Kenney

Anyone who knows me knows that self-care is the one category I don’t mind splurging on. Whether its a fancy face cream or a dreamy soft linen robe ($$$), I tend to be more willing to spend big when it comes time to treat myself. Sue me! This is especially true when it comes to taking a relaxing bath at home (my favorite weekly self-care ritual). I figured, what’s the point of taking a long, luxurious bath only to dry off with an old, crappy towel? That’s when I discovered Crane & Canopy’s plush bath towel — a towel that is superior to any other that I’ve used and at the top of my list of items to gift this holiday season.

What was immediately noticeable about the Crane & Canopy plush bath towel is that it absolutely lives up to its name. It was so dang soft to the touch, even before throwing it in the machine for its first wash. In fact, it’s only gotten softer over time. Plushness aside, it’s also very easy to spot the high quality of this towel’s construction. The threading of the fibers are so uniform, sturdy, and to this very day, not a single strand has come loose. The towel feels thick and sumptuous, but not overwhelmingly plush like a blanket. The only downside is that it’s been very hard having to rotate back and forth between this heavenly soft towel and my previous $5 ones from my local department store.

The towel is made from 100 percent long staple Turkish cotton, making it quick drying as a plush towel could be. It dries beautifully, doesn’t give off that damp smell you tend to get with cheaper towels, and also comes with a built-in hanging loop for convenient storage (seriously, why don’t all towels have this?). I especially love that you can get this towel in a standard size (30″ x 56″) or as a bath sheet (40″ x 70″) if you need to cover more surface area or just generally prefer a longer towel.

Now, you might not think a bath towel would make for a special or even exciting gift, but after experiencing this luxe towel for myself, I’m putting it on my holiday shopping list. The magic of this well-made and ridiculously soft towel is something I want everyone I love to experience. What’s even better is that Crane & Canopy gives you the option to add a monogram to each towel, which makes it extra personalized and giftable. I’m going to go out on a limb and say that every single one of my friends and family will be thanking me for this cool self-care upgrade.