Dulux Has Announced Its 2023 Color of the Year

With still so much uncertainty in the world, people are seeking to add more comfort and positivity in their homes. They might just find those values in Dulux’s Color of the Year 2023.

The U.K. paint brand recently announced Wild Wonder, a pale yellow that’s described as “a soft gold with hints of green inspired by fresh seed pods and harvest grain,” as their next most popular color. With its clear connection to nature, the shade introduces warmth and light where the two elements are needed. Some of these spaces include living rooms and home offices, as well as schools and hospitals.

“As people search for support, connection, inspiration and balance in the world today, they’re diving into the wonders of the natural world to find it,” said Dulux. 

And as we continue to navigate the pandemic and even a possible recession, the color can do wonders for our mental and physical wellbeing. The company added: “Wild Wonder is a positive, natural tone that, by connecting us with the natural world, can help us feel better in our homes.”

To help you get started, Dulux has released four palettes that showcase the different moods that Wild Wonder can create. For instance, Lush is a forest tone that evokes rootedness and support. Another palette is Buzz, which was inspired by a field of wildflowers. Raw is warm and enriching like natural materials. And finally, Flow is all about bringing balance to the home.

You can learn more about Dulux’s Color of the Year 2023 here.