A Jaw-Dropping Reno Transformed a “Just Fine” NYC Loft into a Stunning Space

“We’d been renting this place for three years — great location, decent light, and juuust mediocre-enough finishes to remind us daily that it was definitely not ours,” begins NYC-based real estate agent Eric Goldie of this 700-square-foot apartment in SoHo he owns with husband, Jeremy Batoff.

“Jeremy and I used to joke (a little too confidently) that we’d never buy it. I mean, it was fine, but turning it into a real home would take a full-blown renovation … and a small miracle,” Eric continues. “Then came the twist: Our landlord gave us just a few weeks’ notice that she was listing it for sale. Cue: mild panic and a strong desire to do absolutely no house hunting. Out of sheer laziness (and maybe a little fate), we ended up buying it.”

Eric and Jeremy’s plan? They made an agreement. “‘We’ll renovate slowly,’ we said. Cute, right? Fast forward two weeks after closing, and I had contractors walking through the door with demo plans,” Eric admits. “Jeremy looked mildly betrayed — but also impressed. What can I say? Patience has never been my strong suit, especially when it comes to real estate.” 

• Entire Apartment — Farrow and Ball “Dimity” in a dead-flat finish
• Wallpaper — Phillip Jeffries
• Bathroom — Farrow and Ball “Hague Blue”

• Custom Ziki Sofa — Sixpenny
• Chandelier  — Visual Comfort
• Avalon III Pillow — Hermes
• Morse Wool Rug in Ivory — RH
• Margeaux Cushion — Soho Home
• Kent Coffey Perspecta Dresser — Charish
• Christopher Spitzmiller Lamps Green  — Christopher Spitzmiller
• Artwork  — Nathan Coe
• Custom Armoire  — NYC Millwork 

• Countertops — NASCO
• Stove — Home Selections 

• Fleet Side Table — Soho Home
• Serenity Accent Chest — Perigold
• Belsa Bed in Grey Blue — Soho Home
• Hunt Slonem Bunny — Samuel Owen Gallery
• Closet — California Closets 

Thanks, Eric and Jeremy!

This tour’s responses and photos were edited for length/size and clarity.

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