Here’s the Most Popular Type of Candy in Each State

published Oct 9, 2021
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For candy lovers, spooky season is one of the best times of the year. With all the tasty miniatures and themed treats to give you a sugar rush right up until Thanksgiving, Halloween is a sweet delight. But, have you ever thought about which candy reigns as the most popular? From chocolate to gummy candies, new research has found each state’s favorite choice of candy, and the results range from sweet to sour.

For the second year running, conducted a study that examined 50 different popular (and some infamously unpopular) candies to determine which sweet treat comes out on top in each state this year. Does your favorite make the list? Read on to find out…


Between chocolate and gummy candy, chocolate takes the throne in 2021, with 28 states preferring chocolate candies, like Kit Kat, Reese’s Pieces, and Milky Way, while 22 states have a passion for fruit-flavored and gummy candies such as Sour Patch Kids, Tootsie Pops, and Swedish Fish.

Chocolate, miniature or otherwise, is the candy of choice in more than half the states, and particularly on the east coast and in the midwest. Twix is a firm favorite in Massachusetts, Minnesota, North Carolina, Utah, and Wisconsin, while Kit Kat is enjoyed the most in Arizona, Connecticut, Maryland, Michigan, and New Mexico.

One-off chocolate-coated favorites include Smarties (Delaware), 3 Musketeers (Vermont), Peanut M&Ms (Kansas), and Crunch (Hawaii).

The south, along with the west coast, has a taste for fruit-flavored candies, gummy candies, and other non-chocolate candies. Skittles are the candy of choice in Alabama, Arkansas, and Georgia, while Jolly Rancher Hard Candy is the sweet treat of choice in California and Texas.

Starburst is a favorite among Louisiana residents, while Iowa and Nebraska are lovers of Tootsie Pops.

As for candy corn? It’s a fan favorite in West Virginia.