Needlepoint Pillows Are Trending Majorly Thanks to This Buzzy Internet Brand

Now, I spend a lot of time shopping. I also spend a lot of time scrolling Pinterest. (And I’m lucky enough that both of these things are part of my job description!) 

Over the last few months, one particular item has been catching my eye over and over again. Furbish Studio’s needlepoint pillows seem to be on every Pinterest board and in every local gift shop, and yes, I’m still obsessed! They’re a fresh, fashionable take on a classic cottagecore design — and even better, they’re perfect conversation starters.

Furbish is like the physical embodiment of the word “funky.” The brand seems to have hit a sweet spot in the market at the intersection of several current trends, particularly the rise in really defining your personal style and an increasing desire for the handmade look.

Furbish Studio’s most recognizable products are the needlepoint pillows I’ve been spotting. Their distinctive bright colors always catch my eye, and every time I stumble upon a new design or phrase I haven’t seen yet, I’m thrilled (I imagine this is kind-of what collecting Labubus is like … for people less obsessed with home decor). I’m even seeing dupes start to pop up at Marshalls and T.J. Maxx. 

The pillows’ meteoric rise in popularity in particular is largely due to their uniqueness, cheekiness, and position at the intersection of several current trends. “Grandmillennial” style is still going strong — and I can’t think of a single other piece of decor that better embodies the trend. It’s like word art meets your grandmother’s needlepoint projects, and the result is the opposite of outdated: a statement piece that feels truly fresh and fun. 

But it turns out, Furbish sells a lot more than just pillows. I was very happy to discover that they do indeed carry a number of other equally adorable gifts and home decor items that are great to peruse the next time you want to find a gift for a friend (or yourself!).

Below are a few of my favorites, with one from almost every category: from the infamous needlepoint pillows (and the equally cheeky hook pillows) to art prints, trays, and table linens.