Now Your Pet Can Do Halloween Costume Virtual Try-Ons

published Sep 21, 2021
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Woman sitting on living room floor with dog, working on laptop
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Now that spooky season is in full swing, Chewy is making it easier than ever to find the perfect Halloween costume for your pet. If you’re on the hunt for the costume that will best suit your beloved furry friend but you don’t want to order a bunch and subject your pet to an unnecessary try-on session, you’ll definitely want to check out Chewy’s newest feature: the fur-tual boutique.

For the first time ever, the company has a virtual augmented reality experience where dogs and cats can virtually dress up in Halloween costumes without requiring you to lure them with their favorite treats to get them to sit still. The innovative technology allows you to see your pet in seven of Chewy’s most beloved costumes, all before you buy a single one.

It might sound super complex, but it couldn’t be easier to use. Simply visit the fur-tual boutique via your device of choice, and either take or upload a front-facing full-body shot of your pet. Then you can choose among the seven costumes, resizing and adjusting to get the perfect fit.

Among the costumes available on the app are the creepy, Chucky-inspired killer doll, the frighteningly fierce werewolf, the hilarious granny, the Willie Nelson-inspired country singer, the classic cowboy, the adorably precious teddy bear and the powerful and mighty superhero. Each costume costs between $15.99 and $17.99, and comes in sizes ranging from XS to XXL for pets up to 60 pounds.

When you complete the virtual try-on and find your pet’s perfect fit, you’ll receive an adorable image of your furry pal wearing their costume of choice to share on social media.