This Dreamy Vintage-Inspired Home Collab Will Transform Your Drab Living Room Floor (and Sofa!)

Written by

Danielle BlundellExecutive Director of Home
Danielle BlundellExecutive Director of Home
As Apartment Therapy's Executive Home Director, I head up our decorating, trends, and designer coverage. I studied Media Studies at UVa and Journalism at Columbia and have worked in media for more than a decade. I love homes, heels, the history of art, and hockey — but not necessarily in that order.
published Jan 27, 2025
We independently select these products—if you buy from one of our links, we may earn a commission. All prices were accurate at the time of publishing.
Heidi Callier and Joon Loloi collab.
Credit: Courtesy of Joon Loloi

Even though Joon Loloi is just a two-month-old home decor company, the brand is already making waves with its first collaboration: a dreamy vintage-inspired melange of textiles with Seattle-based designer Heidi Caillier

Caillier, who is known for her expert layering and signature Scandi-meets-romantic interiors, is bringing that same sensibility to this range, which includes both area rugs and throw pillows. These pieces are the perfect foundation (and/or finishing touches) for a living room refresh. But you could also easily use the range to make over a bedroom. The textiles would add a pop of texture and charm anywhere you want a little bit of coziness underfoot or atop a piece of furniture.

Credit: Courtesy of Joon Loloi

Designs range from florals and more abstract geometric patterns to classic checkers, stripes, solids, and plaids. Some of the pillows feature textured patchwork motifs and gorgeous detailing like fringed trim. Citing natural flatweaves and romantic florals as inspiration, Caillier meant for the range to be mixed and matched and evoke a sense of nostalgia for the past.

Colors run the gamut from tans and creams to greens, blues, golds, and reds, but the overall vibe is natural and neutral. The entire line looks like it would play exceptionally well with vintage furniture, artwork, and accessories — all elements that Caillier is known for incorporating into her projects. 

Credit: Courtesy of Joon Loloi

Prices start at just $35 for some pillow covers and $49 for doormat-sized rugs. The most expensive rugs top out in the low thousands, but they’re quite large and, in some cases, hand-knotted and hand-loomed. 

Credit: Courtesy of Joon Loloi

Pieces are available for order now. Check out the full line on Joon Loloi’s website and get inspired by the interior images, some of which were shot in Caillier’s own beautiful home. Seeing the way the pieces work with patterned wallpaper and vintage furniture in her spaces, I’m confident any vintage-lover can find a dream textile in this range