Here’s What People Think About Ultra Violet, Pantone’s Color of the Year

published Dec 7, 2017
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(Image credit: Pantone/Apartment Therapy composite)

On Thursday, Pantone announced Ultra Violet as the Color of the Year 2018, and publications, brands, and people from across the globe have since taken to the internet to share their opinions on the new reigning hue. Colors are so steeped in personal preference, that it’s no surprise that—like every year—there are the people that love it and the people that don’t. We rounded up some reader comments and reactions from across the web to see what everyone is saying about the mystical shade of the moment.

The good

When @Pantone announces the color of the year and it’s your fav. color! ☂️?? #UltraViolet

— Emily Schnipke (@EmSchnipke) December 7, 2017

Even her royal majesty is wearing @pantone #ColourOfTheYear #ultraviolet

— Hillgate (@HillgatePR) December 7, 2017

Ultra Violet may be @pantone‘s Color of the Year 2018, but we’ve got an eye on some of our favorite styles from the 1860s to the 1980s!

— Museum of Fine Arts (@mfaboston) December 7, 2017

“do you know what purple means? purple mean i will trust and love you for a long time” – kim taehyung ( @BTS_twt )

— 일라리아, crystal snow ❄️ (@sulynnie) December 7, 2017

The not so good

Always look forward to finding out the @pantone colour of the year. Not too sure about ultra violet just yet, though

— molly smith (@milky_smoth) December 7, 2017

Dear PRs, I realise that Pantone has named their colour of the year as a horrible Cadbury’s purple but please do not fill my inbox with horrible purple stuff that your clients are selling. Thank you.

— Kimberly~SwoonWorthy (@swoonworthyblog) December 7, 2017

Does it remind you of something?

We tweak our purple in 2017, @pantone names “Ultra Violet” (PANTONE 18-3838) 2018 Color of the Year. Coincidence?

Either way, this is good. ?

— Colorado Rockies (@Rockies) December 7, 2017

wow meghan markle is engaged to prince harry and the pantone color of the year 2018 is basically northwestern purple go cats

— nikita (@nikiterzz) December 7, 2017

Pantone picks Deep Purple as color of the year. Rightly so.

— Jesus Diaz (@jesusdiaz) December 7, 2017

The more purple in 2018 the better. #UltraViolet ?

— FedEx (@FedEx) December 7, 2017


— ⓟⓡÏǸඋ㉫ µǸd㉫し㉫†㉫d (@princeundeleted) December 7, 2017

And because you’re dying to know, here’s what some of the Apartment Therapy Media staff thinks:

I’m having unwelcome flashbacks to Radiant Orchid. If you told a kid to draw a purple dinosaur, this is the crayon he’d pick. Purple is my favorite so I’m biased and love this. Love the color, but don’t see it becoming part of my decorating. Reminds me of the furry purple guy from McDonald’s (Google tells me his name is Grimace)! Makes me think of unicorn lattes and space cat memes. It gives me slight Lisa Frank vibes, which is great for a pencil case or folder…but not an entire room/wall. It’s very Downton Abbey/Violet Crawley. It seems to point to the past when I’d like a color for the future! Ultraviolet is invisible.