On Thursday, Pantone announced Ultra Violet as the Color of the Year 2018, and publications, brands, and people from across the globe have since taken to the internet to share their opinions on the new reigning hue. Colors are so steeped in personal preference, that it's no surprise that—like every year—there are the people that love it and the people that don't. We rounded up some reader comments and reactions from across the web to see what everyone is saying about the mystical shade of the moment.
"do you know what purple means? purple mean i will trust and love you for a long time" - kim taehyung ( @BTS_twt )— 일라리아, crystal snow ❄️ (@sulynnie) December 7, 2017
The not so good
Always look forward to finding out the @pantone colour of the year. Not too sure about ultra violet just yet, though— molly smith (@milky_smoth) December 7, 2017
Dear PRs, I realise that Pantone has named their colour of the year as a horrible Cadbury's purple but please do not fill my inbox with horrible purple stuff that your clients are selling. Thank you.— Kimberly~SwoonWorthy (@swoonworthyblog) December 7, 2017
Does it remind you of something?
wow meghan markle is engaged to prince harry and the pantone color of the year 2018 is basically northwestern purple go cats— nikita (@nikiterzz) December 7, 2017