This Stylish Swedish Home’s Interior Is Inspired by the 1970s

published Apr 29, 2022
Throwback Month

This Stylish Swedish Home’s Interior Is Inspired by the 1970s

published Apr 29, 2022
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Name: Emma (me), husband Henrik, kids Elsa and Wille. And cats, Rossi and Leon
Location: Umeå, Sweden
Size: 926 square feet
Years lived in: 3 years

Emma and her husband Henrik found this apartment three years ago, and she says they’ve loved the space from day one. Emma reports that the entire apartment had previously been renovated, but the entire interior had been painted white. It didn’t fit the couple’s personality, but it did present a nice blank canvas for them to design each room exactly how they wanted. That style is heavily influenced by the patterns and colors of the 1970s — particularly orange and brown, hence the name of Emma’s Instagram, Home of Orange Brown.

Apartment Therapy Survey:

My Style: I describe our apartment as retro.

Which time periods/decades inspired your home’s design the most? We are inspired by the ’70s era with a modern touch. We like the typical ’70s patterns and the playful colors, especially orange! Some people have the opinion of orange for being “too much” but orange makes us calm and brings us a lot of joy. That’s why I chose the name of my Instagram account, Home of Orange Brown, two colors I relate to the ’70s.

Favorite Element: We appreciate our kitchen the most because of the open space. We decided to place our most favorite wallpaper in the kitchen, called Giant Stem by Orla Kiely. The shade of orange is just stunning, and the pattern is fun but classy.

We got another orange wallpaper by Orla Kiely (I can’t recall its name) in our bedroom inspired from ’70s pattern. It fits perfectly with the poster “Kakao ögon” by Olle Eksell, a classic Swedish design.

Proudest DIY: We find most of the interior, furniture, and small details at flea markets and secondhand stores. We like the idea of recycling and have only bought just a few pieces of new furniture, most from IKEA, for example the “Bestå” cabinet. We have also bought some new posters from Desenio that remind us of ’70s design.

Another reason for buying secondhand is the price; it’s much less expensive and it’s a better choice for our planet! And if you want some genuine furniture and items from the ’70s you need to find them secondhand.

Also, some of the items in the home are crafted by me. For example, the lamp in the living room, the one with a transparent globe (orange and red). I think it’s fun to create unique items!

Biggest Indulgence:  Hmm I think the most expensive items we have bought are some exclusives teacups by Swedish Rörstrand, Gustavsberg, and Gefle made in the mid-century. My husband has a collection of teacups and if you are interested of seeing some of them, please follow my husband’s account on Instagram, Henkels_koppar. Some other more expensive items are glass vases by the Swedish designer, PO Ström.

Thanks Emma!

This piece is part of Throwback Month, where we’re revisiting vintage styles, homes, and all kinds of groovy, retro home ideas. Boogie on over here to read more!