I Gave a Stager $150 to Shop the Coziest Joanna Gaines-Approved Decor, And I’m Obsessed with Her Picks

Written by

Shelby Deering
Shelby Deering
Shelby Deering is a lifestyle writer who specializes in decor, wellness topics, and home tours. When she’s not writing, you’ll find her shopping flea markets, running on local trails, or snuggling up to her sweet corgi.
published Jan 9, 2025
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Joanna Gaines headshot graphic, yellow and gold.
Credit: Larry Busacca/Getty Images

There are a lot of adjectives that you can associate with Joanna Gaines’ trademark decorating style, but there’s one that seems to rise to the top again and again: cozy. Marked by decorative details like chunky throw blankets, piles of throw pillows, and neutral hues that bring about tranquil vibes, Joanna Gaines sure knows how to make a room feel snug and peaceful — something that she’s perfected through her Magnolia brand, and also through her Hearth & Hand line at Target. 

It’s a look that home stagers embrace as well. When prospective homebuyers are perusing spaces, you want them to feel serene and comfortable, and cozy accents are the way to do that, expert stagers say. But you don’t need to break the bank to create this homey feel. 

So how do you make your home feel the coziest on a tight budget? I reached out to Eve Jean, principal & senior designer at Style My Space Designs. “Joanna Gaines’ style resonates with warmth, coziness, and just the feel of natural texture,” Jean says. 

She adds that Gaines’ style is one to emulate when staging a home, since it communicates an inviting ambience and creates texture in a space. So whether you’re getting ready to sell your home or in serious need of a cozy winter refresh, read on as Jean shares how she would spend $150 to score home-staging essentials through Joanna Gaines’ Hearth & Hand Target line. 

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Target
$49.99

You can’t create a cozy space without a throw blanket or two, right? It’s a quintessential must-have in Joanna Gaines’ designs, and it’s certainly the case when staging a home. Jean calls her chunky knit throw blanket pick “versatile and cozy,” adding that it brings warmth and texture to a bedroom or living space.

2 / 4
Target
$29.99

Candles are pretty much a requirement in any cozy room, and this soy candle from Hearth & Hand will fit in perfectly. Pointing out that this is a five-wick candle (which will give off even more of a scent), Jean says that this candle is an excellent addition to add warmth to a space and provides a “nice scent of home.”

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Target
$24.99

Pillows, and lots of them, make a space look even cozier. A lumbar pillow adds even more sumptuousness, and if you use it as a backdrop for more throw pillows, the look will be complete. Jean recommends using this particular lumbar throw pillow to update a sleeping or seating space, which lends style and texture.

“It also provides the convenience of removable covers for easy decor updates and cleaning options,” she adds.

4 / 4
Target
$44.99

Plants have a way of making a house feel even more like a home, and they act as just the right complement to an overall cozy atmosphere. And while some folks are green thumbs, some are decidedly not. So while you may want to splurge on a real fiddle leaf fig tree, sometimes a splash of green, even when made of plastic, works just as well.

“The faux fiddle leaf fig tree is an excellent addition because it brings a sense of freshness and life to any space without the need for maintenance,” Jean says.