Name: Noah Hollander
Location: Minneapolis, Minnesota
Size: 958 square feet
Years lived in: 3 years; Owned
When a friend suggested I check out Noah’s space, all I had to hear was "historic Cream of Wheat factory," "huge vinyl collection on display," and "striped wall" and I was sold! Noah’s apartment in an industrial area of northeast Minneapolis certainly didn’t disappoint. It is filled to the brim with custom additions, bold color and pattern choices, and a few unexpected tiny animals. And Noah, who runs a record label, is pretty cool, too!
Noah bought this space as a short sale three years ago and has taken his time customizing it and making it his own. He didn’t even have a couch for the first eight months, but waiting for the perfect fit was clearly worth the awkwardness at couch-less gatherings. Noah recently added new shelving in a closet and above the fireplace, in addition to some new artwork. His space is slowly evolving, piece by piece, when the time is right.
Noah’s approach to taking time to seek out new additions, whether purchased or found, has served him well. He walked into a space full of custom features added by the previous owner and was able to work with them to make the apartment his own, creating a comfortable loft space with a cool '60s vibe.
Apartment Therapy Survey:
My Style: Sleek industrial mixed with a cozy 1960s vibe.
Inspiration: Neo-Noir Films and Garage Rock
Favorite Element: The shelves! I like to think of them more as a giant shadow box rather than a shelf for books and storage.
Biggest Challenge: Having one wall that is black and white stripes, the opposite wall being dark green, and the kitchen being mostly stainless steel. Not a lot of options for coordinating!! So to answer your question, that is why I don’t have an area rug, HAHA.
What Friends Say: Usually something along the lines of it being a “swanky bachelor pad."
Biggest Embarrassment: Before I moved in here, I sold pretty much all my furniture and decor because it didn’t fit and I wanted to start fresh. I didn’t have a couch or much furniture for the first 6-8 months. I loved it, but it was a bit awkward when having family and friends over. Lots of cartwheels, jumping jacks and throwing around a tennis ball.
Proudest DIY: The stripes!!! My close friend (and Creative Art Director for my record label) Jarrod Tomlinson and I decided to paint the stripes the first day I got the keys. It was a very crazy/impulsive move that could have went south really fast!
Biggest Indulgence: Records, bizarre VHS tapes that probably never made the cut for the DVD/Netflix world, vintage clothing, tiny animals, you name it!
Best Advice: I had a whole new mindset of buying things and decorating after moving into this place. When you’re a homeowner, furniture is more permanent. Don’t waste money filling your space with temporary items just to get by, the right stuff is worth waiting for!
Dream Sources: The film sets and imaginary worlds of Dick Tracy, Indiana Jones, The Addams Family, and Blade Runner. The only place in town that can succumb to my fantasies is Find Furnish in Northeast.
PAINT & COLORS
- Living room striped wall: primer and Martha Stewart Silhouette
- Living room green wall (above): Martha Stewart Okra Green
- Entry silver wall: Ralph Lauren Metallic Silver
- Entry green wall: custom lizard-green made by Craig Wiger using wet paper towels
- Entry wallpaper: custom from London, thanks to interior designer Tiffany Serbus-Gustaveson
- Soldier key rack: vintage via Etsy
- Record shelves: originally built by Erik Wivinus for Let It Be Records in Downtown Minneapolis via Find Furnish
- Custom painting: made for Hollander Records by Jarrod Tomlinson
- Sofa: Florence Knoll Style Sofa by Kardiel
- Shelves: custom-built by Scott Anderson/Build Design, thanks to interior designer Tiffany Serbus-Gustaveson
- Late 1950s Zenith hi-fi: Find Furnish
- Hundreds of old 78rpm records: found in the basement of a sweet old lady in Uptown
- Technics record player/Sansui 6060 receiver: Tonka Tunes in Mound, MN
- Exercise bike: Exerpeutic Folding Magnetic Upright Bike
- Painting: Carmen By Barbara Weber
- Stainless steel table: found in the alley of a fancy restaurant that was closing next door to my old apartment in Uptown
- Red stools: Hunt & Gather
- Shelving: custom-made by California Closets, thanks to interior designer Tiffany Serbus-Gustaveson
- Green quilt: Room Essentials from Target
- Painting over bed: by Carter via Mid Mod Men
- Jour: original painting for Monica LaPlante album by Jarrod Tomlinson
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