Marrakech Meets Mad Men in a Warm Montreal Home

updated Apr 30, 2019

Marrakech Meets Mad Men in a Warm Montreal Home

updated Apr 30, 2019
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Name: Gabriel Assouline, Sarah Marciano, and Levi
Location: Outremont, Montreal
Size: 1,200 square feet
Years lived in: 1 year, owned

Sarah and Gabriel’s Montreal home is on the second floor of a building located on a tree-lined street. The space itself could be described as “monochromatic tones meet a few pops of color.” In other words, it’s a space decorated with care and filled with a selection of rich materials, original pieces, and organic details. It showcases an effective mix of warm accents, mid-century elements, and simple chic styles, all of which blend to create a cozy space for the family of three.

Gabriel is part owner of Atlas Chic, which he started as a passion project. Of Moroccan descent himself, he always loved the look and feel of Moroccan rugs. A chance encounter with Hamza Menebhi, a Marrakech-born entrepreneur living in Montreal, led them to start Atlas Chic together. Their goal has always been to make unique handmade, artisan rugs accessible to people on a budget. As Gabriel says, “Design is a process. The more you live in a space the more it reveals itself.” This is absolutely true of the Montreal home he shares with his family.

Gabriel and his business partner believe that one-of-a-kind handmade rugs tell a story and add character to a space. He thinks every household should have at least one unique rug. Sarah and Gabriel’s home doesn’t just feature one, but a few. These statement rugs mix with beautiful furniture and bring warmth and texture to the space.

Apartment Therapy Survey:

Our Style: A mix of shabby chic and mid-century modern with an emphasis on warm design.

Inspiration: Marrakech, Mad Men, Le Corbusier

Favorite Element: Our antique buffet

Biggest Challenge: Maximizing the feel while minimizing the clutter

What Friends Say: “It looks like a Pinterest house!”

Biggest Embarrassment: After 1 year, we still have light bulbs hanging from the ceiling.

Proudest DIY: Art and shelving

Biggest Indulgence: Moroccan rugs, of course

Best Advice: Design is a process. The more you live in a space, the more it reveals itself.

Dream Sources: Architectural Digest, Frank Lloyd Wright, Nancy Meyers films


Betonel — Blanc Casse

Table — IKEA

Sofa — Maison Corbeil
Moroccan Beni Ourain rug — Atlas Chic
Pillows — IKEA
Vintage ’60s tan leather swivel chairs — DIY Project (gifted)
Shelves — IKEA
Glass coffee table — Wayfair
Antique buffet — Rowntree Antiques (one of a kind)

Table — Pier 1 Imports
Chairs — Structube
Rug — IKEA

Full kitchen design — IKEA
Counter top — Caesarstone
Handmade shelf — Made with V de V grey hangers
Print — Etsy
Vintage French print — Deyrolle
Custom Venetians — Draperies Georgette in Montreal
Oil and vinegar bottles — Art & Manufacture
Hot water boiler — Smeg

Dresser — IKEA
Rocking chair — Kijiji purchase
Stool — Vintage gift
Wood rack — Amazon
Night tables — IKEA
Lamps — Home Depot (assembled from various seperate pieces)

Marble hexagon floor tiles — Home Depot
Sink cabinet — IKEA
Lighting — IKEA
Mirror — IKEA

Thanks, Gabriel, Sarah & Levi!

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