An Art-Obsessed Dad & Toddler Share This Stylish NYC Apartment

updated Apr 30, 2019

An Art-Obsessed Dad & Toddler Share This Stylish NYC Apartment

updated Apr 30, 2019
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Square feet
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Name: William Watson (and Lola!)
Location: Bowery — New York, New York
Size: Approximately 1,500 square feet
Years lived in: 1 year, renting

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Will was involved in the art world for several years before starting his own creative agency, Watson and Company. And he moved into his Soho apartment nearly a year ago. He uses his space not only as a place to live, but to paint and spend time with his adorable baby girl Lola when she stays with him.

The apartment is defined by walls solely dedicated to creating art, modern furniture, and space for Lola to play. In fact, Will designed Lola’s bedroom himself; he even had it built before he moved in.

Apartment Therapy Survey:

My Style: It’s complicated. I think my space is a reflection of me—Artist studio meets NoHo-yuppie-businessman.

Inspiration: Picasso’s studio in Cannes has always been an inspiration for me (but I’m still trying to get there!)

Favorite Element: The window I put in next to my Dieter Rams wall-mounted desk, where I read and have coffee in the morning.

Biggest Challenge: Child-proofing the apartment without compromising the aesthetic, and making better abstract art than my 15-month-old daughter Lola!

What Friends Say: “Have you completely lost your mind?” (My art studio is the first thing you see when you walk into the apartment)

Biggest Embarrassment: My mismatched cutlery, and my chaotic array of pots and pans inherited from friends over the years. If I ever get around to it, I would love to order completely new sets.

Proudest DIY: I recently made a chainsaw blade into a mirror—part Duchamp; part American Psycho.

Biggest Indulgence: Frette linens and 18-inch tapered candles

Best Advice: Look at something on three separate occasions before making a big purchase. Although Etsy isn’t necessarily known for this, it has great antique and mid-century modern furniture if you are willing to dig for it.

Dream Sources: The Paul Serpette Antiques Market in Paris


Benjamin Moore for all
Walls and ceiling in main spaces — Super white (flat) PM- 1
Trim in main spaces — white dove (eggshell) OC- 17
Walls and ceiling in Lola’s Room — light quartz (flat) 2011-70
Trim and 36″ from floor in Lola’s Room — light quartz (eggshell) 2011-70
Walls and ceiling in laundry room — St. Lucia teal (flat) 683
Trim and wall to 42″ from floor in laundry room — St. Lucia teal (semi gloss)
Shelves in laundry room — St. Lucia (semi gloss)
Walls and ceiling in closet interiors — gray shower (flat) 2125-30

Three Seater Sofa by Illum Wikkelso
Green Arm Chairs by Marco Zanusso
Artwork above desk by Andy Warhol
Wall-Mounted Desk by Dieter Rams
Abstract paintings by William Richmond-Watson

Pair of wooden benches by Charlotte Perriand
Book Shelves by Dieter Rams
Collage work and masks by Quentin Jones
Tote bag (near entrance) — Andrea Rosen Gallery
Abstract paintings by William Richmond-Watson

Sniglar Crib and Dresser — IKEA
Balloon and portrait paintings by Oliver Clegg
Alexander Calder-inspired mobile from The Abstract Home on Easy
Chalkboard from Amazon — cannot find the exact link but here are two similar types: one and two

Bedding by Frette
Abstract paintings by William Richmond-Watson

Thanks, Will!

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