IKEA’s New Collection Celebrates Ramadan and Eid-al-Fitr
In anticipation of this year’s Ramadan festivities, IKEA has released a new range that celebrates spirituality, culture, and diversity.
The collection, called HEMBJUDEN, is meant to be used for dinner parties during Eid al-Fitr, the festive three-day period when Muslims end their month-long Ramadan fasting and start gathering with friends and family. The collection includes rugs, curtains, dinnerware, tables, cushions, and lanterns — all inspired by the eye-catching aesthetics of Morocco.
According to Clotilde Passalacqua, interior design leader at IKEA UK and Ireland, the range focuses on two designs: a monochrome floral pattern and a colorful Moroccan tile pattern.
“Whether you choose the pattern that best expresses your style, or to be bold and mix and match, these unique products introduce a modern touch to traditional Ramadan celebrations,” said Passalacqua in a press release.
If you’re used to decorated with more minimal patterns, IKEA suggests to simply have fun with HEMBJUDEN and unleash your creativity. Just imagine having a dinner party in your garden with all those lights and colors.
Passalacqua added, “Bringing new items into your home, such as the HEMBJUDEN flower-shaped serving plate or the striking HEMBJUDEN cushion cover, will create a warming atmosphere for you and your guests to enjoy the celebrations. Additionally, opting for relaxed lighting with the HEMBJUDEN lantern or HEMBJUDEN LED lighting chain helps set a relaxed and magical mood, allowing you to make this month one to remember.”
As of this writing, the HEMBJUDEN collection is only available on the U.K. and E.U. websites, but perhaps will make its way to U.S. stores.