IKEA Says This Cozy Style Will Be Huge In 2023

published Sep 30, 2022
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IKEA has revealed what could be the next big interior trend, and it’s about to be very cozy.

According to the Swedish flatpack company, in late 2022 and early 2023, design choices will become bolder and more creative as people express themselves more after feeling constricted during the early days of the pandemic. The result is a trend called Folklore Fusion, Ideal Home reports.

“Having spent more time in the same four walls, we are seeing heightened creativity in the way we decorate our spaces,” said Clotilde Passalacqua, interior design manager at IKEA U.K. and Ireland. “Inspired by memories of carefree days, we’re seeing block colors and simple geometric patterns that transport us back to previous decades being favored.”

What does Folklore Fusion look like? Passalacqua explained that it’s all about infusing color into spaces while adding touches of unexpected patterns.  

Credit: IKEA

“We could see an eclectic mix of contrasting color combinations, as deep reds, mighty mustards, bold blues and glorious greens take center stage, while whites and creams balance them out. There’s also a preference for incorporating blocks of color in differing forms, from simple patterns and textiles to stained wood furniture.”

In short, the style looks cozy but also exciting and eye-catching without looking as cluttered as, say, the maximalism aesthetic.

Credit: IKEA

Passalacqua says not to shy away from making daring design choices. “When it comes to adding character, incorporate unique pieces that will get guests talking, and combine modern furnishings with bold prints.”

She concluded: “This season we are going to see more people embrace fun in the home, with bold statement pieces that express their individual personality. Simple tweaks will help establish a cozy atmosphere, ideal for dark nights relaxing with friends and family.”