Lick’s New Tool Transforms Your Pinterest Boards Into Shoppable Paint Palettes

published Nov 20, 2022
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Turning your Pinterest boards into reality just got a whole lot easier. This week, Lick Paint teamed up with the popular platform to launch the Lick Colors Tool for Pinterest, an interactive service that will generate customized color palettes for Pinterest users based on their Pins.

With the help of this tool, Pinterest users can convert their Pinterest boards into shoppable paint palettes with the click of a button. From there, shoppers can try out their personalized palettes at home, using peel-and-stick paint samples.

“Lick understands how daunting it can be to pick a paint palette,” Tash Bradley, Lick’s Head of Color Psychology, tells Apartment Therapy. “By identifying colors within your favorite pins and creating a customized palette that is unique to you, the Lick Colors Tool is a simple and interactive alternative to the daunting process of browsing through pages of colors, that transforms online inspiration into a physical mood board.”

Home decor is the top category on Pinterest, with millions of users coming to the platform each month to brainstorm their next home improvement project. Pinterest has recently seen a 30% search increase for “colorful living rooms,” and a 30% increase in “colorful interiors.”

“We’re excited that the Lick Colors Tool for Pinterest will enable Pinners to turn the inspiration that they find on the platform into reality,” Clair Lui, a member of Pinterest’s retail team, said in a release. “With a spike in colorful living room searches on Pinterest over the past few months, I’m sure we’re set to see people converting their impactful pins into home interior realness thanks to the Lick palettes.”
Using the tool is fairly straightforward. Once you’ve created the Pinterest home decor board of your dreams, follow the Lick Colors link here. Grant Lick Colors permission to your Pinterest boards, choose a board, and voila! The tool will draw from each image to create a shoppable color palette below each image. Simply click on the colors below the image to see the available Lick paint colors and add peel-and-stick samples to your Lick shopping cart.