Lulu and Georgia Just Opened Its First Showroom (And I Have Their Designers’ Exclusive Shopping Picks!)

I’ve been a fan of Lulu and Georgia for as long as the Los Angeles-based brand has been on my radar — probably for at least the last decade. The company is an authority on the contemporary California cool aesthetic for sure. But in recent years, Lulu and Georgia’s offerings have branched out to include more traditional-leaning pieces alongside the laidback-meets-modern fare the design world has come to expect from them. And can we talk about designer collaborations? Lulu and Georgia is at the top of their game there, partnering with British talents like celeb designer Jake Arnold and Ginny Macdonald alongside artsy American trendsetters like Sarah Sherman Samuel, Eny Lee Parker, and, one of my personal favorites, Heidi Caillier. 

The only thing that shoppers could really want from the brand that it doesn’t already provide, other than even more product? A way to physically see, touch, and interact with their exclusive pieces in person. That’s particularly true when it comes to furniture, where smaller fabric samples don’t always suffice, and it’s hard to gauge scale from a computer screen. Well, that day has come, as Lulu and Georgia just opened its first showroom in West Hollywood that both designers and design enthusiasts alike can visit seven days a week.

Located in the WeHo Design District, this flagship location is more than just a showroom — it’s a true immersive shopping experience, designed to look and feel like a real home versus a retail store. The idea is to come inside and linger for a while, gleaning inspiration from the many room vignettes that put some of the e-retailer’s most popular products and latest limited-edition items on display.

Stepping inside, guests enter a courtyard, shown above, where they’re greeted with a mural designed by Samuel, which quickly gives way to a skylit entryway with a custom mosaic floor. Then it’s a series of rooms, each unfolding one by one to spotlight priority products in a way that feels homey and cozy versus purely sales-driven, thanks to the Lulu and Georgia team’s curation (alongside designer Kevin Klein’s architectural know-how; his eponymous firm served as a partner in the showroom’s construction).

If you’re looking to take home a fabric sample or catalog, you’re in luck; there’s a library of swatches and materials for planning purchases and projects. And if you need a little more help with room design, you can book a complimentary consultation with an in-house designer, who can provide guidance for everything from floor plans and color palettes to materials and final product selection. 

The space won’t just be another pretty store in the design district, either. The idea is for it to become a communal gathering spot for networking, design programming, and brand events and pop-ups. The showroom has been open for about a month now and has store hours every day of the week. I know I can’t wait to visit the next time I’m in LA. 

Lulu and Georgia has made a name for itself with the high caliber of design talent behind its exclusive regular product offerings and designer collaborations. In honor of the showroom’s opening, I thought it would be fun to chat with a few of the brand’s best-known creators to ask them what they’re most excited about shoppers seeing IRL — and what they’re considering bringing into their own homes from Lulu and Georgia right now.