Macy’s Launched a “Brilliant” New Home Brand, and We Got an Exclusive First Look

Danielle BlundellExecutive Director of Home
Danielle BlundellExecutive Director of Home
As Apartment Therapy's Executive Home Director, I head up our decorating, trends, and designer coverage. I studied Media Studies at UVa and Journalism at Columbia and have worked in media for more than a decade. I love homes, heels, the history of art, and hockey — but not necessarily in that order.
published Mar 17, 2025
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Vero Beach, Florida; USA; June 23, 2019. Macy's store logo is pictured on the outside of the store a long with tall palm trees on a sunny day in Florida. Front view.
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Every once in a while, a new home brand comes along that’s worth writing about. Today I’m bringing you news of a brilliant launch that came straight to my inbox — from none other than Macy’s. The iconic department store exclusively shared with Apartment Therapy the launch of Arch Studio, a new private label that’s all about style meets value for the entire home (think: curated everyday basics across bath, bedding, kitchenware, and dinnerware).

“Arch Studio is redefining home design by enabling customers to effortlessly express their unique style and personality, helping them create a happy place,” says Emily Erusha-Hilleque, senior vice president of private brands at Macy’s. “After speaking to thousands of customers over the past three years, we’ve created the perfect home destination for the style-aware customer who appreciates value and wants to elevate their home and accentuate their space with everything from artful patterns and textures to optimistic color combinations.”

tan sofa on pink chair

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The Arch Studio brand is meant to make layering super easy, with the hopes that customers can mix and match their way to their own personal styles in their spaces. At first glance, the bedding and bath assortment that’s coming to market is full of fresh colors, textures, and patterns to do just that. You’ll find cute cherry and gingham print sheets alongside more luxe-look waffle blankets and fluffy, colorful quick dry towels. The bedding offerings range from twin and twin XL to king, making this line great for small-space and dorm dwellers to those with considerably more room at home.

Glassware is simple but stylish, and pieces are sold in sets, with individual glasses coming out to just $5 each. The dinnerware currently offered is all white with a textural spiral border design, which is perfect for layering with colorful linens or accent plates. Prices are great here, too, with each dinner plate just over $6 when purchased in a set of four. A few pieces of stainless steel cookware and a smattering of food prep essentials are also available as part of the initial launch.

Prices start at just $14 and top out at $220. The brand can be shopped in stores nationwide, online, and on the Macy’s app starting today. I chose a few standout pieces to share with you here, though, just in case you want a little shopping shortcut.

Arch Studio Printed Cotton Sateen 4-Piece Sheet Set, Queen
$100

I can’t get over how sweet these cherry sheets are — and right on trend, too, considering Pinterest called 2025 the year of the cherry. Don’t sleep on the gingham green, either; they’re perfect for that English cottage bedding look.

$100 at Macy's
Arch Studio Cotton Sateen 4-Piece Sheet Set, Queen
$100

If prints aren’t your thing, you can also shop solid sheets, again available from a twin or twin XL size all the way up to king. Each of these shades is super soothing, but I think the blush has spring vibes in spades.

$100 at Macy's
Arch Studio Seersucker 3-Piece Comforter Set, Full/Queen
$180

Talk about texture! The larger-scale, seersucker-like gathering on this comforter set makes it look much more expensive than it actually is. Layer it with solid sheets or a print — it’s very versatile and can work in a minimalist or more maximalist bedroom.

$180 at Macy's
Arch Studio Waffle Cotton Blanket, Full/Queen
$100

Nothing’s better than a waffle blanket for a little extra warmth. This 100% cotton style could be a layer for your bed or the perfect couch nap accessory.

$100 at Macy's
Arch Studio Terry Bath Robe
$80

This cozy robe would make a perfect housewarming gift. The subtle white pin stripe, also available in a chambray colorway, adds a little bit of extra personality to what’s otherwise a plain design. Solid white and blush are available, too.

$80 at Macy's
Arch Studio 5-Piece Stainless Steel Cookware Set
$100

I see this dishwasher-safe, five-piece stainless steel cookware set as an easy investment for a first apartment or if you want to give your current cookware an overhaul. It includes a 1.5-quart saucepan, a 4.5-quart stockpot, a 3-quart sauté pan, a 10-inch fry pan, and a universal lid. It’s even induction-compatible!

$100 at Macy's
Arch Studio Opal Glass 12-Piece Spiral Dinnerware Set
$72

Score dinner service for four for under $75 with the Spiral Dinnerware Set from Arch Studio. It comes with dinner plates, cereal bowls, and salad plates — everything you need for a dinner party.

$72 at Macy's
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