Oh Joy's Rainbow-Hued Furniture Collection for Target is Here (And We Want Everything)

Oh Joy's Rainbow-Hued Furniture Collection for Target is Here (And We Want Everything)

Tara Bellucci
Mar 1, 2017

If you're someone who's just as into statement sofas as statement pillows, then you're really going to love Joy Cho's latest collection for Target. And it's a first: Joy's love of color and pattern explodes into a new category—furniture!

The new Oh Joy! for Target furniture collection launched today, and it includes a daybed, storage bench, settee, arm chair, kids chair, and room divider, all in the bright hues and playful patterns we've come to expect from Joy. Though if you're a little pattern averse, several of the pieces also come in a blush velvet.

The prices are higher than you'd normally see from Oh Joy and Target ($220 for the kids chair, to $1200 for the settee). "I want to create more pieces that you can grow with in your home and will last for a while," Joy wrote in her announcement blog post. "With special details like thick, clear lucite and tapered gold legs, incredible color, and beautiful fabric, every piece is made to order with a great price for the quality you'll get." Plus, it's all made in the USA.

Joy worked with new furniture startup Cloth & Company to create the collection. Started by DwellStudio founder Christiane Lemieux and Skyline Furniture president Meganne Wecker, the company uses 3D imaging and digital printing to take the production time for custom upholstered pieces from eight to twelve weeks down to just six days.

Cloth & Company has already produced collections for e-commerce retailers such as One Kings Lane, Overstock, and Wayfair, and plans to begin direct-to-consumer sales this year.

The furniture collection has already had a colorful debut; Joy used some of the pieces in the guest suite she designed for Villa Golightly, this year's show house for Modernism Week in Palm Springs. You'll also recognize pieces from her other Oh Joy! for Target collections.

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