Pinterest’s New Home AR Function Is Totally Addictive and Makes Shopping for Furniture Easier

published Jan 31, 2022
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Credit: Chloe Berk

Shopping some of your favorite home decor retailers from the comfort of your own sofa just got easier, thanks to Pinterest, which is launching in-app augmented reality (AR) for home decor today. If you’re familiar with the Try On function the brand launched for beauty products back in 2020, then this concept will feel familiar. Instead of testing out shades of lipstick virtually, though, you’ll actually be able to visualize furniture and decorative accessories in your own space, down to the exact colorways, sizes, and styles of pieces you’re considering purchasing.

Most people want to make more informed home decor purchases, particularly to avoid the hassle and environmental costs of returns. That’s precisely where Pinterest’s Try On for Home AR comes in. When browsing a given home item in the Pinterest app, you’ll see a cube-like icon and three dots on the product (as shown below), signifying you can use this technology. Click the Pin and “Try in your space” to see the virtual product through your camera lens, allowing you to virtually place the design in your room. You can do this with all kinds of furnishings, from chairs and sofas to art and accents like bowls or planters. You can even rotate pieces to see an approximation of what something looks like from all angles.

Credit: Pinterest

This technology is particularly useful for assessing the scale of furnishings. Even if you measure out a given piece’s dimension in painter’s tape on your floor or you mock it up with cardboard, it can be hard to truly get a sense of something’s size in the context of your room’s layout or the surface you plan to display it on. Moreover, you can see how an item’s color and finish (or at least the representation of it on your phone) will jibe with the rest of your decor and color palette.

For launch, Pinterest has partnered with the usual suspects when it comes to home decor shopping, including West Elm, Wayfair, Crate & Barrel, CB2, and Crate & Kids, and plans to expand these capabilities to other retailers soon. Pinners on iOS and Android in the US should begin seeing this functionality today across 80,000 shoppable Pins, so go ahead and give it a spin. As with all shoppable Pins, anything you “try on” for your home can be saved for later shopping or purchased through the retailer’s site. Pinterest also has plans to expand this functionality globally in the near future as well.