Pinterest Spotlights Women-Owned Small Businesses For Women’s History Month

In honor of Women’s History Month and International Women’s Day on March 8, Pinterest will be spotlighting women-owned small businesses on The Pinterest Shop for the entirety of this month. The shop, launched in 2019 as a hub to support small businesses, put together an expansive collection of products across the home, fashion, beauty, and food space by over 25 women-owned small businesses around the globe to support this March and beyond.

Pinterest cited the economic toll that the ongoing COVID-19 pandemic has taken on women as the driving force behind the timely initiative. According to a Fortune report published in January, women accounted for more than 111% of U.S. job losses in December 2020, while men gained 16,000 jobs. Women of color have been hit the hardest: Black and Latina women in essential service-sector spaces were disproportionately laid off amid the lockdown and company closures, according to the report. 

With The Pinterest Shop’s new initiative, women-owned businesses are front and center. Some of the small businesses include Bon Femmes, an art and home decor shop by artisan Tola Akinbiyi; Estelle Colored Glass, a luxury hand-blown glass shop by glass artist Stephanie Summerson Hall; Darling Spring, a home decor and handmade goods shop by designer Banu Tanguler; and Ruggish, a family home goods shop by interior designer Liza Savary. 

Covetable home goods include (but certainly aren’t limited to) the Us Candle (Bon Femmes, $70), Estelle Stemless Wine Glass (Estelle Colored Glass, $30), Kapka Mind-Pop Enamel Casserole Pan (Darling Spring, $44), and Rose Cali Play Rug (Ruggish, $199).

“Supporting small businesses has always been at Pinterest’s core, and considering the COVID-19 crisis, this is more important as ever,” Pinterest said. Additionally, the company has launched an International Women’s Day Fund to coincide with the shop and will match employee donations for three nonprofits: Black Girl Ventures, the National Domestic Workers Alliance, and the Global Fund for Women, “Because when women succeed, we all do.”

Visit The Pinterest Shop for all 25+ of the women-owned businesses.