Can’t Pick a Candle? This Brand Uses AI to Find Your Perfect Scent

published Nov 24, 2022
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Credit: Scent Lab

With so many different candle scents to choose from, it can be hard to decide on the right one for you. To help candle lovers choose their ideal fragrances, virtual candle bar Scent Lab is allowing AI to take the reins.

Founded by former Bath & Body Works employee Ariana Silvestro, Scent Lab is a hyper-personalized approach to fragrance. Using data and science through the medium of fun and interactive videos, users can discover their ideal scent that will suit both their lifestyle and aesthetic.

A 60-second scent discovery quiz asks users’ favorite locations and experiences, scent sensitivity levels, general note preferences, and any specific scents that they would generally avoid. The immersive ASMR-style videos allow Scent Lab to match personal preferences with uniquely curated scents that have been made with all-natural ingredients.

Once users have chosen the scent blend that they prefer (results show three tailored blends with a percentage rating), there’s the option to pick which vessel will best match any existing decor. The core line includes four sleek matte shades, while limited-edition holiday vessels, Frost and Noel, will be released in line with the brand’s Black Friday sale — a huge 25 percent off all candles and gift cards.

Users can also choose to order their top three scent matches in smaller 3oz votive candles before they commit to the full-sized 14oz candle. Those who purchase a votive set will also receive 15 percent off a full-size candle order.

Scent Lab pride themselves in their sustainability efforts, with each candle being made with phthalate-free and Prop-65 chemical-free fragrance, and 100 percent sustainable soy wax and organic cotton wicks. Furthering their commitment to being an eco-friendly company, the stylish glass vessels can be reused as kitchenware, planters, and more.

With rave customer reviews, Scent Lab candles are a fantastic home fragrance solution at an affordable price point — votive sets are priced at $30 while full-size products are $45. Scent Lab also offers free shipping nationwide in the U.S.

“Not only was the vessel beautiful, but the candle scent was amazing! It filled my entire apartment with a lovely warm scent. I plan on ordering another!” wrote one customer.

Another said: “I’m absolutely in love with the scent (I want it in a perfume—folks? You make it and I’ll buy it!)”

Finally, to help users keep all of their favorite scents in one place, Scent Lab offers personalized profiles for ease.

To learn more and shop your own Scent Lab candle, visit