This Small Business Sells Completely Customizable Candles—And the New Range Is Dazzling
Scent Lab, a woman-owned, New York-based small business is changing the way we shop for candles with a completely customizable virtual candle bar that allows you to create the scent of your dreams. The latest collection, the Disco range, which launched earlier this week, features a beautiful selection of iridescent vessels that will add a dazzling touch to your home—Spellbound, Moondust, Dewdrop, and Roseglow.
To create a candle, shoppers pick their favorite vessel and choose up to three scent notes to be blended into 100% all-natural soy wax. Each of Scent Lab’s hand-poured candles has a 10-12 percent fragrance load and is free from harmful chemicals and toxins, with wicks made from organic cotton for a clean burn (of up to 80 hours per double-wicked candle.)
Choose from a dozen classic scent notes including sweet, woody, floral, and clean fragrances, or if you can’t decide on a favorite blend, opt for one of the suggested blends from the fragrance guide: cocoa butter, rose, and fireside; french lavender, crisp lemon, and bergamot and teakwood; and sugarberry, cedarwood blanc, and rose are just three of the best-selling note blends.
If you don’t know where to start, Scent Lab also offers a unique scent quiz that will allow you to determine the best scent for you based on your style and preferences. Customers can also choose to pour their own candle through a fun and interactive virtual hour-long workshop.
In Feb. 2022, the brand also launched its new spring collection featuring four fragrances that will help you welcome in the first hints of sunshine. Almond honey (sweet); Neroli & Jasmine (floral); Citrus & Sage (clean); and Palo Santo (woody) join the classic scents. The spring blends are available to add to any of the inaugural and Disco vessels.
Scent Lab prides itself in being a sustainable company, not only through its natural candle but also through the repour and repurpose scheme. Once your candle has burned down, there’s the option to send in your old vessel and have it refilled at a discounted price. Fill out the form, and Scent Lab will mail you a returns label to send back your empty vessel.