Target Just Dropped Their Limited-Edition LEGO Collection Lookbook, and It’s a Toy- and Joy-Lover’s Paradise

If you have a LEGO lover in your life — or you can’t get enough brick-building or Lego-adjacent merchandise yourself — then today might feel like the holidays came a little early. That’s because Target released the official lookbook for their limited-edition LEGO Collection, which includes nearly 300 items across the categories of home decor, pet products, apparel, accessories, and, of course, toys and gifts. Cheery, bold colors and brick-inspired patterns tie each of the pieces together, and in terms of inclusivity, the collection features a wide range of sizes for clothing as well as adaptive and sensory-friendly offerings for kids and babies. 

Joy has become so central to home decor and fashion as of late, and this is a collection that will definitely put a smile on your face. From color-blocked puffers and hooded sweatshirts to fanny packs and beanies, this collaboration literally lets you wear your love of the LEGO brand on your sleeve (or head or waist). That being said, most of the items are just plain cute in their own right regardless of their connection to the iconic Danish toy and lifestyle brand. Offerings also include a few holiday decor and wrapping accouterments, too.

When it comes to pieces for the home though, the quintessential LEGO brick shape definitely lends itself quite well to pieces like storage boxes and tumblers, each of which are rendered in punchy hues. The highlight for me so far though has to be the textile offerings, some of which you can see above. The throw pillows feature waffle, sherpa, and cozy knit fabrics in color-blocked and stripe designs, while the blankets look like they’re made out of a sleeping bag-like fabric. If you like bold color accents with a graphic, retro flair, you won’t be disappointed.

Prices for the Target x LEGO Collection start at $1.50 and run up to $120, but most of the items are under $30, so they’re great for gifting. The collection will officially launch on Target.com and in all stores beginning early December, so start favoriting items now and mark your calendars because this could be another sellout situation. You can also check out even more imagery of the collection on Target.com now, too.