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Hands Down, This Target Piece Is My Best “Where Did You Get That?” Find — And It Looks Way More Expensive Than It Is

Blair Donovan
Blair DonovanSenior Style Editor
Blair is Apartment Therapy’s Senior Style Editor, where she covers the latest brand launches, need-to-buys, and anything related to her two unofficial beats — cane and rattan. Whenever she’s not perusing for the latest home finds (a rarity), you’ll probably find her reading, watching a horror film, or on the hunt for the best tacos in New York (recs are encouraged).
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published May 15, 2021
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Credit: Kelsey Swarthout

Ever since I moved last fall, there are two trends I’ve been obsessed with (almost) to the point of overkill: cane and its sister style, rattan. They’re both light, natural, and breathe a bit of boho beachy-ness into my New York City rental. Of my (growing) collection, I have the rattan Urban Outfitters Marte nightstand (and matching bed on the way), plus a small cane tray that doubles as my at-home bar. I also have one piece in particular that always gets all the compliments from friends: my cane TV stand from Target.

As much as I L-O-V-E these home fads (and pray for their longevity), I don’t usually love the price typically associated with them, especially from high-end home stores. That’s why I immediately pulled the trigger on this wood paneled piece while doing some initial just-moved online furniture shopping. Sure, at $300 it’s a splurge, but looks like something that would cost two to three times as much… and certainly not from Target. Plus, it earned my mom’s stamp of approval (a tough feat) because it reminded her of something from her grandmother’s library — vintage (and grandmillennial) vibes!

Minsmere TV Stand
$300
Target
Buy Now

It’s the perfect width for TVs up to 50 inches, whether mounted on the wall above or standing right on top. (Personally, I vote the mounting route so that you have the entire surface for books, candles, trays, or plants.) On the storage front, each cabinet has two shelves, which I use to tuck away blankets and books. There’s also an opening in the back for cords, so it can function as a media console for video games, DVD players, and the like. Or, forget the technology altogether and let it sit pretty as a sideboard or entryway focal point.

If the color’s not your speed (I’ll admit, it’s slightly darker IRL), make this your next weekend DIY with a paint can of your choosing before assembling it (another fairly easy project). Regardless, act fast because similar styles in this collection have already sold out!

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