Target Launched a New Feature That Lets You Shop By Appointment and Avoid Lines

published Oct 26, 2020
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Long lines and crowds are a headache for <a rel="noreferrer noopener" href="holiday%20shoppers%20in%20a%20normal%20year,%20but%20during%20COVID-19,%20shoppers%20are%20looking%20for%20ways%20to%20minimize%20contact%20with%20other%20gift%20buyers.%20And%20so,%20<a%20href=" https: target="_blank">Target is rolling out a number of new features to keep guests safe for the holiday shopping season, including a booking process that has the power to eliminate waiting in line (yes, it’s true).

The big box giant just introduced two new ways to make holiday shopping safe and easy: a digital reservation system that allows you to pick your preferred date and time to shop, and a feature that tells you if there’s a line outside your local store so you can refrain from having to wait to enter.

Target already launched new features this year to keep guests safe during the pandemic, like curbside pickup and contactless pay, but shopping by appointment might be the most stress-free way to snag what you need without worrying about overcrowded aisles or long lines both inside and outside the store. This will hopefully give shoppers a bit of peace of mind as they navigate a holiday season fraught with new and unexpected challenges.

“As we’ve navigated the pandemic, that focus has evolved to ensure we’re also creating the safest place for our guests to shop,” Target CEO Brian Cornell said in a press release. “As we approach the holidays, guests can feel confident in choosing Target—a safe experience, incredible value and a differentiated assortment that will help them celebrate the joy of the season.” 

Starting now, shoppers can visit to see if there is a line outside their local store and reserve a spot. If so, they can make a reservation for a time of their choosing, getting a notification when it’s their turn to shop.

The holidays—including shopping and the dreaded returns and exchanges—will no doubt look different this year. But it seems Target is hoping to ensure that guests have no shortage of safe and convenient options to make things a little bit easier.