Target’s Newest Home Line Will Simplify Your Life

Target fans rejoice! The Bullseye is launching another new home brand and this time it’s all about getting back to the basics (without sacrificing an ounce of style).

We already know and love Target’s other home lines—Opalhouse, Hearth & Hand with Magnolia, Threshold, and Project 62—and their personality-filled aesthetics, but Target has always been known for its basics, so we are beyond excited for the new Made By Design line.

After researching its customers’ desires, Target discovered most people yearned for items that would help satisfy their homes’ basic needs and last for years to come. A simple, yet stylish aesthetic that could mesh with any design style was another big ask. In short: People want essentials that look good, do their job, and last.

Enter: Made By Design. The line, which hits Target stores and Target.com on June 23, features over 750 items for the kitchen, bedroom, bathroom, and living areas.

“We were really focused on creating beautiful products at a great price point that were also smart, thoughtful, and helped solve common home pain points,” said Jill Sando, the Senior Vice President, Merchandising, Home for Target.

“The Made By Design pieces have little features that just make your life easier,” Jill says. Think: Stemless wineglasses that stack together, heat resistant pot handles, and makeup storage that will actually fit your favorite beauty items.

Target’s Style Expert, Camille Styles, is also a fan of the brand’s simple style and problem solving ways.

“I’m always looking for pieces that are functional but beautiful, especially with two young kids at home,” she says. “And with Made By Design, every detail was thought out to look great but still work for you.”

I was lucky enough to get a sneak peek of the collection at Target’s press preview and let me tell you, these products are sleek, simple, and the seriously stylish.

Check out the Made By Design lookbook below to see for yourself.