Trader Joe’s Just Secretly Launched a YouTube Channel

We independently select these products—if you buy from one of our links, we may earn a commission. All prices were accurate at the time of publishing.
Post Image
Credit: Joe Lingeman

Stop everything, Trader Joe’s fans, because your favorite grocery store just did something huge: They joined YouTube. And if you love their products, you’re going to want to subscribe ASAP.

This is a big deal for Trader Joe’s lovers because the brand doesn’t have a big presence on social media; they have Instagram, but not Facebook or Twitter. There are dozens of dedicated Trader Joe’s fan accounts that share new products and hidden gems found on shelves across the U.S., so the demand for more content from the brand is evident.

Trader Joe’s uploaded their first video on April 23 and have been posting nonstop ever since. So far, they have a variety of different types of videos from informative cooking tutorials—which tap top talent from Bon Appétit—to whimsical stop-motion stories. If you want to know how to make Zhoug Marinated Chicken Thighs with Crunchy Fennel Slaw or put together the perfect charcuterie board, there are videos for that. Or, if you want to watch a gummy lobster feast on Trader Joe’s Black Licorice Treads, you can do that, too. The channel also has a longer series, with videos ranging from 15-25 minutes, that go inside Trader Joe’s and provide insight on how the company operates.

The Trader Joe’s YouTube page also has quite a few “how it’s made” videos, which take you inside the Trader Joe’s factory for a look at how your favorite products are made. Addicted to Cold Brew Coffee Concentrate? Watch it get brewed and bottled. Love Hold the Cone! Mini Ice Cream Cones? Here’s how they get that perfect little swirl on top. The “how it’s made” videos are oddly mesmerizing and soothing, and we’re especially hooked on watching the video that shows how their Peony Blossom Scented Candles are made.

Keep the videos coming, Trader Joe’s. We’ll definitely be watching.