Move Over, Beni Ourain Rugs — There’s a 17th Century Vintage Rug Taking Over Living Rooms Everywhere

Picture it: It’s 2015. Every room saved to your Pinterest board has a candy-colored pouf, a reclaimed live-edge wood coffee table, and the unmistakable Beni Ourain rug. You know the one — cream-toned wool, bold brown or black zig-zag patterns, and braided tassels. These rugs were everywhere, dominating interiors, and no rug has really risen to such viral prominence since. But lately, another style is popping that is a strong contender: the vintage Tuareg mat. 

Crafted from natural materials like palm fibers, reeds, and leather straps, these lightweight mats were originally handwoven by the Tuareg people, a nomadic Berber group from the Saharan Desert. Designed as durable, portable floor coverings, they are as practical as they are beautiful. For the Tuareg, these mats were a canvas for creative expression, with intricate techniques and patterns passed down generations.

From a design perspective, these mats and rugs bring a distinctive vibe to any space. Their moody, darker color palette grounds a room while adding artistic and textural visual interest. Plus, their durable, natural fibers make them ideal for high-traffic areas, as they gain more character and charm with each bit of wear.

They’re also a designer favorite. I’ve seen them used in projects by Leanne Ford, Studio Mellone, and Heidi Caillier. 

Here’s everything else you need to know about this in-demand style.

How much will one set you back? Vintage and new Tuareg mats can typically go anywhere from $2,000 to $20,000. They’re absolutely worth the money and a sound investment in terms of functionality and style. But if an authentic Tuareg isn’t in the budget, that’s OK. I’ve rounded up a few of my favorite Tuareg and Tuareg-inspired picks below, so you can get the look at a price that works with your budget.