I Love Everything from This California Rustic Under-The-Radar Amazon Brand

published May 10, 2022
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Credit: Erin Derby
The author's New York City apartment.

When I’m making a decorating or design decision for my own home, I often ask myself, what Amber Lewis of Amber Interiors would do. A self described “pioneer of the white-wall, laid-back California aesthetic,” Lewis and her peers like Shea McGee of Studio McGee and Beckie Owens are famous for layering natural elements and textures, striking the perfect balance between rustic and modern. I love Lewis’s signature California-cool, laid-back style because, as the title of her bestselling interiors book suggests, it feels “made for living” (I’m a mom of three), but it’s still clean and sophisticated.

Which is why when I’m decorating my own home, I often ask myself how to replicate that Cali-rustic aesthetic. Unfortunately, the answer to that question often ends up being something out of my price range. However, I have discovered a budget-friendly way to achieve that West Coast, modern organic look in the most unexpected of places: Amazon.

Type “Creative Co-op” in Amazon’s search bar, and the results will show hundreds of unique decor items that look like they belong in a home designed by Lewis or McGee. Creative Co-op is a wholesale company, meaning their products are only sold (in bulk) to retailers, and not to individual consumers; However, I discovered that Amazon is a Creative Co-op retailer. Home decor items like paper maché bowls, natural wooden trays, and terracotta vases that fit the cool and collected vibe I want for my home, but for a lower price and shipped Prime shipping? Yes, please to all of the vibes, for less. 

Here are a few of my favorite Creative Co-op items from Amazon:

1 / 6

The reactive glaze on this pitcher makes it look more expensive than it actually is, and the two handles are a unique touch. Add some dried florals to this pitcher, and it will look like something fresh out of Ojai.

2 / 6

There are a lot of beautiful and unique Creative Co-op picture frames available on Amazon, but this is one of my favorites. This frame gives off a great vintage vibe; it doesn’t look obviously manufactured and the soft gold will add warmth to any space.

3 / 6
was $44.99

This neutral cotton blanket is one of the most popular Creative Co-op items on Amazon, and for good reason. The colors, pattern, and texture of this blanket are the perfect combination to fit seamlessly into anyone's existing home decor. In my apartment, I have it draped over an ottoman, but it would also look great on a sofa, chair, or styled in a basket.

4 / 6
was $42.99

This oval-shaped wooden bowl's unfinished wood is so pretty and natural. It's rustic and earthy, while still feeling sophisticated, and the styling options are endless. I like to style mine with simple wood beads.

5 / 6

I've seen a lot of white marble decor in recent years, so the darker greige color of this marble cheese board feels fresh and new. Marble is a natural material that I would expect Amber to use in a kitchen, and it would layer well with wood cutting boards.

6 / 6

Creative Co-op has some of the most beautiful kitchen accessories on Amazon. This acacia wood cutting board has the prettiest handle detail and is huge (perfect for a large charcuterie spread).