Wayfair Is Opening Its First Store Location and Here’s Everything We Know

published Apr 23, 2024
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Erlanger - Circa February 2022: Wayfair Distribution Center. Wayfair is an e-commerce company that sells home goods online and in outlets.
Credit: Jonathan Weiss/Shutterstock

If you’re a fan of Wayfair’s affordable furniture and decor finds, I’ve got great news: After operating as an online-only e-commerce company since it first launched in 2002, the popular furniture and home goods company is opening its first-ever physical store just outside of Chicago, Illinois, at the end of April.

In a similar format to IKEA stores, Wayfair’s first-ever storefront will feature an on-site café in addition to its shopping space. But where exactly will this store be? When does it open? And what can shoppers expect to find there? Read on for everything we know about the inaugural Wayfair store and what you can expect if you’re planning to shop there.

When does the Wayfair store open?

The Wayfair store opens to the public on Thursday, May 23, at 10 a.m. The Wayfair store experience promises “easy shopping,” “inspiring looks,” and “everyday ways to save” for its IRL shoppers that closely mirrors its online experience, according to the site. You can shop for everything from furniture to faucets, all sold by top sellers and trusted brands to meet your space, style, and budget needs.

Where is Wayfair opening a store? 

Wayfair is opening a store in the Chicago suburb of Wilmette, Illinois, in the strip mall known as Edens Plaza. The exact address is 3232 Lake Avenue, Wilmette, Illinois, 60091.

Opening weekend for the budget-friendly retailer will include exclusive deals and family-friendly activities, although Wayfair has yet to release that info.

What are the Wayfair store’s hours of operation?

Wayfair will be open to shoppers from 10 a.m. to 8 p.m. on Mondays through Saturdays, and from 11 a.m. to 7 p.m. on Sundays.

What will the Wayfair store be like?

Wayfair will span 150,000 square feet and feature four designated areas, including the Dream Center (to find the perfect mattress to fit your sleep style), Market Square (where you can browse decor, daily essentials, and textiles), the Design Studio (where you can get free advice and inspiration from Wayfair design experts), and The Porch (a cafe) at the Wayfair. “The Porch” was meant to mimic IKEA’s popular model.

Does Wayfair have other store locations?

This is the first physical, full-service Wayfair store, but the retailer does operate storefront locations for AllModern (with two Massachusetts locations and one Texas location) and Joss & Main (also located in Massachusetts).

Can I still shop Wayfair online?

Until now, Wayfair has been a completely online retailer. Although the brand’s new Illinois location will mark its first storefront, no further locations have been announced. The brand will continue to sell its family of brands (including the signature Wayfair brand, Wayfair Professional, AllModern, Birch Lane, Perigold, and Joss & Main) online through its website.

Can you see and shop Wayfair furniture in person?

The Wayfair store’s Market Square will feature an array of Wayfair decor shoppers can browse and shop IRL. The store’s webpage promises shoppers the ability to “experience all our top sellers, trusted brands, and can’t-miss styles.”