Yeehaw Core Is the Bold New TikTok Trend That Levels Up Coastal Cowgirl

published Sep 22, 2023
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corner of bedroom with red patterned rug, shoe rack with hats and shoes, red small round drawer cabinet with plant, red cowboy boots on floor, green walls
Credit: Marisa Vitale

For the past few months the design world has been in a tizzy about a new microtrend called coastal cowgirl. The style originated in the fashion world, where designers married the best of western wear with the best of beachwear; think neutral, beachy tones, breezy fabrics like linen, and some mild cowgirl influences.

It wasn’t long until the style made its way into the interior space, with brands embracing the trend and homeowners requesting coastal cowgirl-inspired decor from their interior designers. 

And while coastal cowgirl is fun without being over-the-top, I’ve noticed a different cowgirl-influenced style creeping up on TikTok and Instagram, and making its way into stores. I’m talking pillows adorned with the word “howdy,” cowboy boot-shaped trinkets, wall art featuring disco balls and cowgirl boots and plenty of Dolly Parton influences. It’s glittery, it’s a little cheeky, and it’s full-blown yeehaw core

Take it from me; bringing even one bit of yeehaw core style into your home can truly add a joyful twist to the space. So far, I’ve incorporated a framed cowboy boot print and a cowboy boot match holder, but I’m ready for more. 

Ready to join me in this yeehaw era and bring a little yeehaw core into your own home? These products will get you started.

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This tiny ceramic cowboy boot is a great way to dip your toe into the yeehaw waters without committing to a big ticket item. It’s crafted by Nashville’s own Paddywax candle company and adds a fun cowgirl-inspired touch to your home.

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Morgan Elise Sevart’s howdy print is one of the most beloved elements of yeehaw core. It’s available as a pillow, wall art, tapestry, placemat, and so much more. It’s an easy way to add a bit of cowgirl style to your home in a way that fits your personal needs.

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With its bright colors and fun cowboy boot shape, this vase looks just as good without flowers as it does with a beautiful bouquet, which means you can leave it on display even when you’re out of fresh blooms.

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If yeehaw core had a spokesperson or patron saint, it would have to be the inimitable Dolly Parton. For years, Dolly has embraced the glittery, glam, pink-filled elements of country that this trend embodies. Give a little nod to her trailblazing ways with this customizable wall hanging.

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was $24.99

Speaking of Dolly, she actually has her own home brand that fits perfectly with the yeehaw core aesthetic that’s available at JCPenney. Bring a little country music flair to your kitchen with this set that includes a guitar-shaped salt & pepper shaker and sleek boot spoon rest.

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Urban Outfitters

Add a few of these pretty pink wall hooks to your entryway or closet to help keep clutter at bay in a cowgirl-approved way.

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What could be more fun than sipping a cocktail (or mocktail) out of a disco ball cup adorned with a hot pink cowgirl hat? Just keep a set of these cups in your cupboard for impromptu Dolly Parton listening parties to add to the yeehaw affect.

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If you’re ready to fully commit to the yeehaw core life, look no further than this neon sign. It’s a perfect combination of all the best things about the trend: It’s shaped like a cowboy hat, it’s hot pink, and it’s adorned with the word “yeehaw.” What more could you want?