Backdrop and Madewell Just Created an Exclusive New Paint Color, and It’s the Most Perfect Neutral Hue
In the cool-brand coupling I never knew I needed, Backdrop and Madewell just teamed up to create an exclusive new paint shade and corresponding clothing collection — both essentially the stuff of floor-to-ceiling and head-to-toe dreams.
This limited-edition collab stars the latest addition to Backdrop’s well-curated color portfolio, a pretty warm taupe hue dubbed Studio Hours. Touting an earthy, inviting, and slightly pink pigmentation, it’s a standout neutral that’s perfect for statement walls, all-over room refreshes, and any paint project in between. You can stock up on full or half-gallon sizes with Standard or Semi-Gloss finishes, plus the eco-friendly brand’s recently-launched Cabinet and Door paint options. Modern kitchen update, anyone?
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As the name implies, Studio Hours draws full inspiration from artists, both on the creative and clothing fronts. The latter is where Madewell comes in, adapting Backdrop’s new hue into a line of matching workwear-inspired apparel and accessories. Think chore coats, overalls, sweatshirts, sneakers, and more — all equally stylish (it is Madewell, after all) and everyday-appropriate. That’s right, you don’t need a roll-up-your-sleeves DIY on the docket just to pull off these pieces — a premise Backdrop originally popularized with their versatile wear-anywhere Painter’s Shirt.
“We love joining forces with new and unexpected creative partners,” Natalie Ebel, Backdrop’s co-founder, added of the collab. “With Studio Hours, it’s been especially exciting to translate our perspective as a design brand into the fashion space with Madewell. The collection combines our take on a modern, new color with the silhouettes of classic workwear while celebrating the artistic process and the power of color as a means of transformation, from home design to apparel.”
Beginning today, Studio Hours is currently available to shop on both the Madewell and Backdrop sites. Prices start at $45 for the Green-certified paint and $14.50 for the clothing collection, with sizes ranging from XXS to XXL. And because I adore these two lifestyle labels — and consequently, this collab — dearly, I also pulled some of my favorite picks below. Even if you’re not ready to make an interior color commitment, this one-of-a-kind hue is really just too good to miss.