Step Inside Barbie’s Neighborhood (and Dreamhouse) as Part of This Immersive Experience

published May 12, 2022
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Girl playing with Barbies
Credit: Target

If you’ve ever wanted to step inside Barbie’s world, now’s officially your chance. In honor of 60 years of the Barbie Dreamhouse, fans of everyone’s favorite fashion icon will be able to step into a human-sized version of her neighborhood as part of a new immersive experience coming to multiple cities this summer.

PEOPLE reports that Mattel is teaming up with entertainment company Kilburn Live to bring the “World of Barbie” across the U.S., kicking off in Toronto before heading to New York, Chicago, Dallas and other cities yet to be announced.

The experience sounds immediately Instagram-worthy, offering up a walk down Barbie’s neighborhood streets, where visitors will be able to explore several immersive play sets, including a life-sized version of Barbie’s bubblegum pink camper van — full-sized hammock included, of course — and a TV studio, space center, hands-on science lab, and a fashion studio, all of which represent the varied careers Barbie and her pals have dipped their toes into over the years.

After walking the pink carpet, visitors will also get to spend some time in Malibu as they visit Barbie’s Dreamhouse. Along with snapping pictures in Barbie’s expertly decorated living room and kitchen, visitors can also hang out on her patio, which will include a fake pool. Fans will also be able to walk into Barbie’s closet, which will have many of her most iconic outfits on display. There will also be an exhibit dedicated to the history of Barbie and friends, so there’s fun to be had for fans of all ages.

Mark Manuel, CEO of Kilburn Live, told PEOPLE: “Stepping into Barbie’s real life dreamhouse, being transported to Malibu, sitting down in her camper van…there’s no age limit to that. You also have an older generation who’s going to walk through and be brought back to their childhood days.”

So far, dates and locations for each city haven’t been announced, but you can sign up for exclusive access to advanced ticket sales now. Wrapped in plastic, it’s sure to be fantastic.