Behr’s 2020 Color Trends Palette Will Transport You to the Great Outdoors

updated Jun 12, 2019

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Only halfway through 2019 and the first wave of 2020 color announcements have begun. This week, PPG revealed that Chinese Porcelain is the first 2020 Color of the Year, and now Behr has unleashed their 2020 Color Trends palette. (June has been feeling very colorful.)

We’re not just dealing with one hue, nay, a whole array of 15 that work together to achieve a common goal: a connection to the natural world. There are three themed “stories”—Worldhood, Restore, and Atmospheric— that each contain five colors, all of which were inspired “from the desire to engage with the world around us and restore balance in our everyday lives,” according to a press release.

Credit: Behr

Let’s begin with Worldhood, which is meant to embody an overall warm ambiance that will mold a welcoming space, especially catering to those in the hospitality industry. “Customers of restaurants, hotels and other businesses will feel drawn to the rustic tones inspired by exotic travels that reflect natural rugged,” said Erika Woelfel, Vice President of Color and Creative Services at Behr Paint Company. This collection includes Rumba Orange (M230-7), Charismatic (PPU6-14), Bubble Shell (S160-3), Cider Spice (S210-5), and Red Pepper (PPU2-02).

Credit: Behr

Next we have Restore, which has a calming color mix meant to motivate balance. Blues and greens make up the natural-feeling theme that ties back to the outdoors, “creating a soothing sanctuary” that is ideal for the environments that need them. This color story is made up of Secret Meadow (S360-6), Back To Nature (S340-4), Light Drizzle (N480-1), Bluebird (PPU15-12), and Dragonfly (PPU12-03).

Credit: Behr

Finally, there’s Atmospheric: a color combination that complements both modern and traditional environments through subtle pastels and neutrals. This results in a “dynamic yet deliberate color story appeal,” according to the press release, which also mentions it would be ideal for multifamily housing or commercial spaces. This color story includes Dusty Lilac (N110-1), Creamy Mushroom (PPU5-13), Painter’s White (PPU18-08), Battleship Gray (N360-4), and Graphic Charcoal (N500-6).

In short, Behr is truly catering to every type of living through a range of color stories, bringing the focus back to wellness and health. And hey, if it brings more calmness into our lives, we’re sold!

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