An Interior Designer’s Gorgeous Townhome Is a Perfect Example of Eclectic Maximalism
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Name: Beth Diana Smith
Location: New Jersey
Size: 1200 square feet
Type of Home: Townhouse
Years lived in: 18 years, owned
Beth Diana Smith is the CEO and Principal Designer of Beth Diana Smith Interior Design, and she actually found the townhouse she’s owned since 2003 thanks to a former coworker. “She knew I was in the market and called me one Saturday morning with great news: She was in the process of buying a newly built townhome and the deal for two of the other units had just fallen through,” Beth begins. “I raced over and met the builder. I loved that it was a new build and it was the best property that I had viewed at the time that was in my price range. The rest is history. I love that I have an attached garage, which is amazing during bad weather and when I need to lug packages. I also have a room for an office, a powder room for guests, and a bonus room behind my garage that I’m planning to finally do something with this year after it’s spent the last few years as storage.”
Beth has received a lot of press for her interior design work and approach to home design, and is refreshingly open and honest on her website about her journey to becoming an interior designer. She’s decorated her own home using many of the same philosophies that she employs with clients’ homes: A mix of modern and eclectic styles, with a healthy dose of luxury finishes, custom elements, color, and touch of maximalism. “When I’m home I’m usually in one of three spaces, my office working, my bedroom sleeping and lounging, or in my living room binging something on TV,” Beth writes. “But I’ll admit that I’m usually in my office. You’ll rarely find me in the kitchen; cooking is not one of my preferred things to do.”
Apartment Therapy Survey:
My Style: I’m an eclectic maximalist; I love several design styles so I love to combine them into an eclectic mix. And as a maximalist, I follow a more is more philosophy, however even in maximalism editing is still important.
Inspiration: So much has inspired my home; overall I’m always inspired by color, pattern, texture, and art so that is always a must-have. And I always think about how I want the room to feel in both aesthetic and vibe, and that becomes my main inspiration and foundation for each space.
Favorite Element: This is a tough one to answer because there are so many elements that I love. But my purple sofa brings me so much joy that I’ll choose that; it’s the color and the comfort that does it for me every time.
Biggest Challenge: I think my biggest challenge was my powder room because the existing plumbing was a bit of a nightmare to change from a vanity to a pedestal sink. Something you think is so simple can be a huge annoyance.
Proudest DIY: The fluted wall in my bedroom! Even though it took a lot of time and patience, I love the finished product. I used reversible door casing from Ornamental Moulding to create the wall.
Biggest Indulgence: Over the years my biggest investment has ended up being my floors. I used to have carpet and relatively ugly tile on my first floor and carpet on my second floor. I’ve replaced everything with wood flooring and stained my stairs to match. It’s 100 percent worth the investment due to the style and it’s so much easier to keep clean than the carpet.
Please describe any helpful, inspiring, brilliant, or just plain useful small space maximizing and/or organizing tips you have:
- Do not buy a bunch of small storage pieces for one room; it’s a recipe for a chaotic and cluttered look. Invest in the appropriate storage piece size whether it be a dresser, sideboard, or cabinet.
- Closed storage (no open shelves) is the best way to be able to store items and not feel obligated to keep it tidy and organized. This is best for kids rooms and family rooms.
- To save floor space, opt for vertical storage like tall cabinets.
Finally, what’s your absolute best home secret or decorating advice? Design based on what you love and how you want the space to feel, this becomes the foundation and helps you stay grounded in the design. This will keep you from getting distracted by the million beautiful things that you’ll come across that won’t fit into your space.
PAINT & COLORS
- Powder Room — Benjamin Moore “Elderberry Wine” CSP-470
- Kitchen, Living Room, Dining Room — Benjamin Moore “Classic Gray” 1548
- Bedroom (Walls) — Sherwin-Williams “Evergreen Fog” SW 9130
- Bedroom (Ceiling) — Sherwin-Williams “Rosemary” SW 6187
- Sofa — Rhoe Sofa – Bungalow 5
- Sofa Fabric — Violet Velvet 03795-16 – TREND by Fabricut
- Sideboard — Preston Sideboard – Apt 2B
- Accent Table — Hookah Accent Table – Currey & Company
- Stools — Odin and Ezra – Made Goods
- Chandelier — Ace Chandelier – Troy Lighting
- Table Lamps — Faith Table Lamps – Mitzi
- Area Rugs— Passionate Flame Rug – Nourison
- Fashion Faces — Phillips Collections Fashion Faces
- Vintage African Shield and Mudcloth Throw — Chairish
- Custom Watercolor Mountains and Green Circles Art — Artist is Virginia Beshears
- Gold Hammered Vase — Doral Vase – Bungalow 5
- Spiral Horn Statue — Spiral Horn Statue – Bungalow 5
- Pillows — Teal Face Pillow and the Tigress Pillow – Jungalow
- Dining Table — Stockholm Table – Bungalow 5
- Dining Chairs Fabric — Imagine Natural – Calico
- Area Rug — CIE-08 Berry / Tangerine – Loloi x Justina Blakeney collaboration.
- Bar Cart — Leland Bar Cart – Apt 2B
- Drink Table — Luca Drinks Table – Currey & Company.
- Wallpaper — Shibori Diamonds – Milton & King.
- Art Print over Bar Cart (custom framed) — Makeda – Malene B.
- Art — Dalton Vertical Leaf Art – Made Goods.
- Bar Cart Vase — Riku Vase from Currey & Company.
- Countertop — Calacatta Nuvo 5131 – Caesarstone
- Tile — Color Market Patagonia – The Tile Shop
- Faucet — Ravenel – Signature Hardware.
- Hardware — The Heathrow Handles and T-Knobs – Schaub
- Upper Cabinet Paint Color — Sherwin-Williams “Solstice” (SW 9571)
- Area Rug — Ankara Global – Nourison
- Roman Shade Fabric — Hildalgo Lush from S.Harris x Pulp Design Studios
- Baltar Counter Stools — Bungalow 5
- Dance Hall Queen Salt Pepper Shaker Set — 54kibo
- Fatyly Nguka Limoges Full Platter — 54kibo
- Moroccan Silver Tea Pot — The Nopo
- Area Rug — Loloi’s Loren
- Art — K. Asha Art’s Eden Custom Framed
- Framed Abstract and Framed Door Art — HomeGoods
- Bed — Saatva’s Santorini Bed, Lineal Adjustment Base, and Loom & Leaf Mattress
- Chair Fabric — Calico’s Banks in Fig
- Decorative Tray (multi-piece inside nightstand) — Pattern Brands Nesting Tray
- Drink Table — Currey & Co’s Cirebron Brass Drinks Table
- Flooring — Raintree’s Backcountry Wood Flooring
- Mirror — HomeGoods Brass Arched Floor Mirror
- Multi-Light Sconce — Blueprint Lighting’s Multi-Focal Wall Light
- Moulding — Ornamental Moulding 846 Door Casing, Chair Rail OML44, Trim 589 Colonial Trim
- Picture Light — Hudson Valley Lighting’s Berkshire Picture Light
- Table Lamps — Currey & Co Lilou Green Table Lamps
- Window Treatments (Sheers) — Calico’s Megan in Patina
- Window Treatments (Velvet Blackout) — CB2’s Copper Velvet Curtains
- Area Rug — Loloi’s Wynter
- Bar Cart — HomeGoods
- Bench — Blue & Cream Patterned Upholstered Bench w/ Wood Frame scored, HomeGoods
- Cabinet — Lulu & Georgia’s Islay Cabinet
- Ceiling Light — Hudson Valley Lighting’s Fleming
- Desk — Lulu & Georgia’s Reese Table
- Desk Chair — Back of chair – Trend Fabrics gold; Inside of chair – Fabricut’s Ruby
- Face Bookend Vases — Jungalow’s Black Hair and Brown Hair
- Flooring — Raintree’s Backcountry Wood Flooring
- Gallery Wall — 54kibo Porcupine Wall Hanging
- Gallery Wall — Vintage Masks from Chairish
- Gallery Wall — Minted’s Strong Women by Lindsey Erin, Customized
- Gallery Wall — Society 6 Travel-Inspired Acrylic Art – Colors of Marrakech Morocco and Alhambra Door by raisazwart, Il Duomo and Roma by Eye Poetry Photography
- Picture Lights — Hudson Valley Lighting’s Accord Picture Lights
- Wallpaper — Malene Barnett x Lulu and Georgia Alaari
Thanks, Beth Diana Smith!
This house tour’s responses were edited for length and clarity.
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