My Entire Cleaning Routine Was Simplified by This 5-in-1 Nontoxic Cleaner

I usually rely on a traditional multi-surface cleaner for my kitchen and bathroom, and while it undeniably works, I’ve been looking for a nontoxic swap that’d be better for me and the planet. So when I kept seeing people rave about Branch Basics’ cleaning concentrate as a truly nontoxic, all-purpose alternative, I decided to give it a real shot.

The Concentrate is a plant- and mineral-based, multi-surface cleaning solution designed to replace multiple cleaners with one simple formula. You dilute it with water to create different cleaning solutions for everything from kitchen counters and floors to bathrooms and laundry. To use, pick a Branch Basics refillable bottle — there’s a foaming wash, all-purpose cleaner, bathroom cleaner, window cleaner, and laundry detergent — and fill to the “water” line of the label, then fill with concentrate to the “soap” line of the label and top it off with water. 

It’s scentless, made with gentle, nontoxic ingredients, and designed to be safe for both people and the planet. A 33.8-ounce bottle currently retails for $55, and because it’s meant to be diluted, a single bottle lasts far longer than most traditional cleaners, making it both a low-waste and cost-effective option over time.

I love that it’s one product that truly cleans everything. It’s simplified my entire routine. But the biggest shift is peace of mind. I’m no longer choosing between effectiveness and health — I get both. I don’t worry about residue on surfaces, air quality, or what I’m breathing in while I clean. Now, my home feels clean without smelling like chemicals, and I don’t feel like I need to ventilate my kitchen after wiping down the counters. Ultimately, it feels like a cleaner that aligns with the way I want my home to function.

Buy: Branch Basics the Concentrate, $55