I Just Found an Under-the-Radar Home Brand That’ll Give You West Elm Style on a Budget

published Feb 23, 2024
We independently select these products—if you buy from one of our links, we may earn a commission. All prices were accurate at the time of publishing.
A white couch in a white living room with colorful artwork and a colorful rug
Credit: Erin Derby

As a home editor, I’d like to think I have a pretty well-rounded roster of the latest and greatest modern home stores, but every once in a while I’ll have an “aha” discovery with one that’s gone under my radar. One such brand is Cura Home, which I recently came across while searching for burl wood furniture ideas and noticed their chic under-$300 Camden coffee table at the top of the Google results (thanks, shopping algorithm!). Intrigued, I browsed the rest of the Cura Home site and was surprised to see even more contemporary-leaning home finds that could practically pass as West Elm products — albeit with a bit more of a boho aesthetic — at relatively reasonable prices. Some pieces even looked like high-end vintage replicas, too.

Best of all, the new-to-me, California-based brand has small-space furniture covered, with a range of storage-filled side tables, plus compact dressers, console tables, desks, and coffee tables (including the beloved Camden style I first saw). Note that their current product collection runs on the limited side — with just two pages of furniture on their website — but it’s all incredibly well curated and design-forward. I picked out a few of my favorite Cura Home furniture styles below, starting at under $100.

1 / 6
Cura Home

Behold, the coffee table that started it all, which combines two of my favorite trends into one: scalloped trim and (faux) burl wood. The natural-toned piece has a fairly compact footprint that pairs well with any living room style.

2 / 6
Cura Home

This white accent chair would probably cost 2-3 times as much from a high-end, big-box retailer, but now you can bring the look home for just under $400. The curved silhouette screams cozy, especially paired with the bouclé upholstery. It’s on wheels, too, so you can have fun re-styling it as a desk chair, or living room or dining room seating.

3 / 6
Cura Home

Set a stunning first impression in your entryway with this narrow wood console — or even use it as a TV stand or desk. Two small, built-in fluted drawers provide convenient, barely-noticeable storage, as well.

4 / 6
Cura Home
was $129.00

Currently on sale for less than $100, this espresso side table looks plucked from an expensive vintage store or modern retailer. Elevate your living room or bedside with the unique, small-scale geometric design (that would work well as a plant stand, too!).

5 / 6
Cura Home

The Gwenyth desk mixes classic and contemporary vibes, with its eye-catching spindle legs and two acrylic drawer pulls. At 42 inches wide by 20.5 inches deep, it’s ideal for small spaces but sizable enough to fit all your home office essentials.

6 / 6
Cura Home

Another space-saving side table, the rounded Quinn design features stacked shelf cut-outs for books, candles, small plants, and more. The sculptural shape practically doubles as decor, plus can fit just about anywhere at just 15.75 inches wide.