I Just Found an Under-the-Radar Home Brand That’ll Give You West Elm Style on a Budget
As a home editor, I’d like to think I have a pretty well-rounded roster of the latest and greatest modern home stores, but every once in a while I’ll have an “aha” discovery with one that’s gone under my radar. One such brand is Cura Home, which I recently came across while searching for burl wood furniture ideas and noticed their chic under-$300 Camden coffee table at the top of the Google results (thanks, shopping algorithm!). Intrigued, I browsed the rest of the Cura Home site and was surprised to see even more contemporary-leaning home finds that could practically pass as West Elm products — albeit with a bit more of a boho aesthetic — at relatively reasonable prices. Some pieces even looked like high-end vintage replicas, too.
Best of all, the new-to-me, California-based brand has small-space furniture covered, with a range of storage-filled side tables, plus compact dressers, console tables, desks, and coffee tables (including the beloved Camden style I first saw). Note that their current product collection runs on the limited side — with just two pages of furniture on their website — but it’s all incredibly well curated and design-forward. I picked out a few of my favorite Cura Home furniture styles below, starting at under $100.
