A Glorious Downtown LA Loft Embodies the Edgy Lighting and Attitude of an Early ‘90s Movie

published May 17, 2023

A Glorious Downtown LA Loft Embodies the Edgy Lighting and Attitude of an Early ‘90s Movie

published May 17, 2023
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Rory Rockmore is a bit of a celebrity around Apartment Therapy. His first tour was a peek into a 890-square-foot Downtown LA loft filled with leopard print, neon, and stylish vibes. But we didn’t just stop at featuring his home, we also tapped him for fashion advice, too, Fitting, as Rory Rockmore is an incredibly fashionable person, professionally and as a hobby. By day, he’s Head of Creative for a global beauty brand. By night, he’s a celebrity jewelry designer, whose sleek designs have adorned such names as Doja Cat, Lizzo, Miley Cyrus, Lil’ Kim, Kim Petras, Helen Mirren, and many, many more.

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“We jumped at the chance for a two-floor apartment after seeing only a photo of the spiral staircase and a floor plan,” Rory explains of this 1,400-square-foot loft he’s shared with his partner, Jamison Karon, who’s a filmmaker and native plant authority, for two years. Betty, the dog star of the last tour, also calls this rental home.

“The first walkthrough wasn’t until after the lease was signed and we realized… we were about to move into an apartment with one small closet in the bedroom (problematique if you’ve see any of my other AT collaborations),” Rory admits of the open-plan loft. “Never fear,” he continues. “We were going to make this work.”

So how’d they make it work? They maximized efficiency by installing storage themselves, and spent “the time figuring out how each space is best utilized as well as how it can best be converted and used for something else,” Rory explains.



  • Bedroom — Sherwin-Williams “Deep Viridian” (4 coats)






  • Flex Sleeper Sofa — CB2
  • Charcoal Rug — All Modern
  • Metal Bench — Wayfair
  • Normann Cophenhagen Bit Stools — Farfetch
  • Throw Pillows — Nordstrom
  • White Work Table — IKEA
  • Black Metal Delta Chairs — Crate & Barrel
  • White Paper Lampshade — Crate & Barrel
  • Tube Lights — HAY



Thanks Rory!

This tour’s responses and photos were edited for length/size and clarity.
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