Emily Henderson’s New Rugs USA Collaboration Is “Scandinavian Farmhouse” Chic, Starting at $100

published Nov 2, 2023

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Cozy living room with green sofas, a white fireplace, wooden coffee table, and a woman sitting on the floor. — Credit: Mark Weinberg

Interior designer Emily Henderson is no stranger to sharing snippets of her signature vintage-inspired style, whether that’s via Instagram home project reveals or her decorating guidebook. Now, though, fans can officially take it one step further with her first ever product collaboration: rugs.

That’s right, the Portland, Oregon based expert teamed up with editor-favorite brand Rugs USA on a 20-piece exclusive collection, starting at $100. Sizes range from 3′ x 5′ to an 8′ runner, so there’s something to accomodate just about every space. That’s also due in part to the rug designs themselves — each blends classic and cool for the ultimate pair-with-anything keepsake pieces. Henderson drew inspiration from the Scandinavian farmhouse aesthetic, but with her own twists: think bold shades (lots of blue) and alluring geometric motifs.

“I love things that are simple but special — it’s one of my design philosophies that I say over and over,” Henderson explains in a press release. “Not everything has to be loud or graphic or busy. I kept that in mind when designing this collection: I wanted the rugs to be really, really versatile. These rugs are so transitional, they work everywhere.”

Count on durability, comfort, and quality, too: the line features a mix of materials, from wool flatweaves to cotton-blend tufted accents. I picked out a few of my favorites from the Emily Henderson x Rugs USA collaboration below, so you can bring home these built-to-last, designer-approved touches ASAP.

Natural Oberlin Striped Jute 5' x 8' Area Rug

$190

If you love jute rugs but want a little more pizzaz, look no further than the Oberlin design. A series of white stripes introduce eye-catching contrast for a sophisticated yet fun patterned accent. Best of all, the light, two-tone coloring styles well with any design scheme.

$190 at Rugs USA

Blue Fountain Checked Wool 5' x 8' Area Rug

$235

Channel the checkerboard trend — albeit with a more timeless twist — courtesy of this clean-lined, blue-hued rug. The palette still feels somewhat neutral and subdued, especially with added pops of gold along the edges. It’s handmade with 100 percent wool for total underfoot comfort, too.

$235 at Rugs USA

Natural Hillcrest Jute and Wool 5' x 8' Area Rug

$250

Another fresh take on jute, the multi-texture Hillcrest rug is mixed with wool to create chic shapes — I especially love the half-hexagon accents on the top and bottom. It also comes in a 2'6" by 8' runner for a high-traffic-approved hallway or kitchen accessory.

$250 at Rugs USA

Grey Eugene Colorblocked Wool 5' x 8' Area Rug

$238

Proof that gray decor doesn't have to be boring, the Eugene rug’s abstract design combines various monochromatic shades into one contemporary-looking wool piece.

$238 at Rugs USA

Merrick Tasseled Cotton and Wool Area Rug, 5' x 8'

$215$176

The closer you look at this Merrick tasseled rug, the more detail you’ll notice — each low-pile stripe has its own subtle black-and-white pattern as an added textural touch. Made from cotton, polyester, and wool, it’s perfect for layering under bedroom or living room furniture from a looks and coziness standpoint.

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Emily Henderson’s New Rugs USA Collaboration Is “Scandinavian Farmhouse” Chic, Starting at $100

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