While some folks just cannot get enough of all things Fixer Upper and Chip and Joanna Gaines, others are cooling on the couple and their Magnolia empire in Waco, Texas — including, it would appear, local home buyers. A few years ago, after Fixer Upper was well into its third season, each real estate listing for a home featured and fixed up on the show could command a bidding war, but now the same or similar inventory sits on the market, even seeing reductions in price.
So, the question is: Has even Waco hit peak Fixer Upper? One real estate listing, for the "Plain Gray Ranch" from Season 4, was recently reduced in price and is still sitting on the market — points to a definite maybe.
The 1958 ranch home in the Waco suburb of Woodway, Texas features all the classic Joanna "modern farmhouse" charm that Fixer Upper fans have made mainstream, but despite its television pedigree (and truly inspirational before/after transformation) the home isn't selling, even after a recent reduction in price from $325,000 to $260,000 according to Southern Living.
So why has this Fixer Upper home sat on the market for months when others were white hot?
It could be a simple issue of comparables, with nearby homes available for sale featuring the same number of bedrooms, square footage, and acreage but built much more recently and for much less money. Maybe the market has just corrected to account for the fact that there are so many Magnolia homes now that owning one isn't as much of a novelty as it used to be, so all things being equal buyers can get more bang for their buck without the marquee bragging rights.
Or maybe people are also cooling on the idea of the entire country knowing the floor plan and features of their house. Even celebrities, like best-selling author Ta Nehisi-Coates, have quickly changed their minds about living at a property after its interior photos and details have been made so public, out of concerns for their personal safety and that of their families. Having such a famous address has proved to be a nuisance for many home buyers, like the previous owners of "The Goonies House" in Washington or the current owners of the Rosenheim Mansion, aka the "American Horror Story house", who are now suing over the constant stream of tourists snapping selfies on their curb.
Regardless, the Plain Gray Ranch house is still a beautiful renovation, and priced below the current median home value in the US, if you're near Waco or in the market to move. Take a trip back through time with all the before & after photos fit to print over on Magnolia.com, or view the listing for 330 Santa Fe Drive.
Listing photos by Danielle Fleming of Sold in a Snap Photography.