Here’s How IKEA Tailors Their Catalog for Places Around the World
The 2018 edition of one of the world’s most widely distributed books, with a scheduled print run of 203 million copies, drops this week in stores: The IKEA catalog. Here’s why it looks different, depending on where you live. That’s right, up there with the actual Bible, the Koran, and Harry Potter, the “bible” of affordable home decor reaches people in nearly every country. One German literary critic, Hellmuth Karasek even reviewed the IKEA catalog in 2015.